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All Journal INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Empowering Humanity
Sheidu, Comfort Fatimoh
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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SOCIALISATION OF SMEs DEVELOPMENT BY INTRODUCING THE ROLE OF DIGITAL MARKETING FOR WOMEN PKK IN SERANGREJO HAMLET Kusumaningrum, Betty; Hadi, Syamsul; Nurmala, Ika; Sheidu, Comfort Fatimoh
EMPOWERING HUMANITY Vol. 1 No. 2 (2023): Current Issues 2
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v1i2.172

Abstract

Technological progress is something that cannot be avoided in today's life, because technological progress will run in line with scientific progress, Current technological developments have shown many extraordinary advances. Many things in the life sector have used the existence of technology itself. One of the economic forces that has been supporting the Indonesian state economy and regional economic strength is the presence of micro, small and medium-sized enterprises (MSMEs). Micro, Small and Medium Enterprises (MSMEs) must be able to compete in international markets so as not to be oppressed. Moreover, in this competitive era, MSME players should be aware of information technology (IT) so that they can make it easier to market products outside the region and abroad. Digital marketing has become one of the media that is often used by business people because of the new ability of consumers to follow the flow of digitalization, several companies are little by little starting to abandon conventional marketing models and switch to modern marketing. Based on the description above, we can conclude that digital marketing is very important in MSMEs. In KKN activities in Kulwaru Padukuham Serangrejo Village, where in their activities there are still many business actors who do not know and how to use digital marketing, especially marketplaces, this can be caused by various factors that occur, one of which is environmental factors. So the author held socialization activities for MSME Development by Introducing Digital Marketing in order to improve the economy in Padukuhan Serangrejo.
Impact of Leadership Styles on Employees' Performance Setiawan, I Gede Andri; nurtrisnawati; Sheidu, Comfort Fatimoh
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Vol 2 No 1 (2024): Current issue 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ijemr.v2i1.126

Abstract

Purpose – This research is to determine the effect of leadership on employee performance. Methodology – This research uses qualitative methods and a literature review (Library Research) using an inductive analysis model. Researchers take library sources through online media on the Google Scholar application with the keyword "The influence of leadership on employee performance" with the publishing category since 2023 and based on the order of the date, the results obtained were still very large so a screening was carried out according to the objectives and relevance of the research, the results obtained were 8 articles for comparison. Findings and Discussion – The results of this study are that there is an influence of leadership on employee performance and there are other supporting factors that affect employee performance.
Co-Authors Kusumaningrum, Betty Nurmala, Ika nurtrisnawati Setiawan, I Gede Andri Syamsul Hadi