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The Role of the Fashion Industry and Muslim Celebgrams in Constructing Contemporary Muslim Fashion Trends among Female Students Zulfatun Ni'mah; Mahmud Arif; Chanif Ainun Naim; Rahmatullah
DINIKA : Academic Journal of Islamic Studies Vol. 7 No. 2 (2022)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/dinika.v7i2.6496

Abstract

The widespread of the fashion industry, which heavily utilizes the Instagram platform for marketing, influences the trends of Muslim fashion. Additionally, the image presented by Muslimah influencers also contributes to shaping the standards of contemporary Muslim clothing. This study aims to explore the role of the fashion industry and the image of Muslimah influencers in constructing contemporary standards of Muslimah attire. The study focuses on observing this phenomenon among female students at Sunan Kalijaga State Islamic University Yogyakarta. By utilizing Giddens' theory of structuration with descriptive and interpretive analysis, the changes in contemporary Muslim fashion trends among female students are seen as outcomes of the process of structuration. The internal dynamics within Muslimah individuals who have a tendency to appear fashionable without compromising their religiosity serve as a form of self-identity representation. At the same time, there are external structures that also influence them in determining Muslimah clothing, namely the external factors of the fashion industry's role and influencer images. This article argues that fashion trends are created through the existence of agency factors, where the interests of the industry and influencers are involved.
The Power Of Indonesia’s Liga 1 Digital Broadcast Platform In Influencing And Determining Kickoff Time Chanif Ainun Naim
INJECT (Interdisciplinary Journal of Communication) Vol. 8 No. 1 (2023)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v8i1.400

Abstract

The overnight broadcast schedule of the 2021/2022 Liga Indonesia soccer broadcast has been repeatedly protested by various soccer enthusiasts because it can interfere with the biological clock and mental health of players and supporters. It is suspected that Indosiar and Vidio.com are interfering with PSSI, the national football body, and the league operator. This article examines how Indosiar and Vidio.com as the official broadcasters influence the broadcast by producing, distributing, consuming and rating a program. The digital content analysis answers these questions and helps assess the conclusions of this research which elaborates on digital and platform capitalism. The article finds that the paradigmatic logic underpinning the official broadcaster's commercial strategy is based solely on the collection of digital infrastructure data and the structuring of match viewing hours, rather than an understanding of the interactions of individuals involved in the social realm of soccer matches and television viewers or live streaming.