Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS
Malina, Mayang Hema
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Conversion Rate: Digital Analytics on Online Food Delivery Platform Customers Margarena, Agung Novianto; Malina, Mayang Hema; Arum, Maliana Puspa
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 11 No. 2 (2023): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2023
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v11i2.6446

Abstract

The purpose of this research is to analyze the factors that cause conversion rate. This research combines attributes from Pee et al (2018), Cho (2015) and Kapoor dan Vij (2018) as a novelty in the model development base for measuring conversion rates. This research is classified as descriptive quantitative research with a sampling technique using snowball sampling of 110 respondents who use online food delivery (OFD) applications in Surakarta City. The results showed that collaborative design and delivery service had a significant effect on conversion rate. While visual design, information, and navigation attributes do not have a significant effect on conversion rate. This study recommends application service providers to improve cashback money, points, and order tracking services.
Co-Authors Maliana Puspa Arum Margarena, Agung Novianto