Garuda - Garba Rujukan Digital

Faktor-faktor yang Memengaruhi Ketrampilan Digital Karyawan bagi UMKM untuk Naik Kelas Petrisia, Gusti Made Cahyani; Dwiatmadja, Christantius; Margarena, Agung Novianto; Manoppo, Edward
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1691

This research aims to find out how technology adoption factors mediate information compatibility, organizational and environmental factors, and their influence on employee digital skills for MSMEs to advance to class. This research uses a descriptive method using a quantitative approach. Where primary data was obtained by distributing questionnaires via Google forms with a sample of 45 respondents from the total permanent employees at Naruna Keramik Salatiga. This research uses outer relation data analysis techniques or measurement models. The results of this research show that the technology adoption factor mediates the significant influence of information compatibility and organization on digital skills. Technology adoption cannot mediate the significant influence of the environment on digital skills. Information compatibility and organization have a direct influence on digital skills. The environment does not have a direct influence on digital skills.

Kesadaran Umat Muslim Dan Informasi Boikot Produk Terhadap Perilaku Pembelian Melalui Niat Pembelian Margarena, Agung Novianto; Setiawan, Setiawan; Fauzi, Irsal; Aziz, Abdul; Auliya, Zakky Fahma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2361

This research aims to find out whether the Israeli and Palestinian wars influence Millennial Muslim purchasing behavior towards pro-Israel products. The large amount of information calling for a boycott of pro-Israel products which is currently popular in Indonesia is the basis for this research. The Theory of Reasoned Action (TRA) construct is used as an analytical framework involving awareness variables, information about product boycotts, purchase intentions, and purchase behavior. This research is classified as quantitative descriptive research with a sampling technique using random sampling of 114 millennial respondents in the city of Salatiga, Indonesia. The analytical tool in this research uses SEM AMOS ver. 21 with instrument tests, normality tests, singularity multicollinearity tests, model feasibility tests, and hypothesis tests. The research results show that awareness as a Muslim and information about product boycotts have a significant effect on purchasing behavior through the intention to purchase pro-Israel products among millennial Muslims. The findings of this research are that collective culture as a Muslim plays a big role in the intention and behavior of boycotting the purchase of pro-Israel products.The recommendation of this research is the need for local substitute products to emerge Keywords: Theory of reasoned action, Muslim awareness, information about product boycott, purchase intention, behavior

Technology Acceptance Model : Mediasi Niat pada Cashback dan Web Quality Berpengaruh Keputusan Pembelian? Supriadi , Dedi; Thohiriyah, Lindayani; Kurniawan , Rizky; Margarena, Agung Novianto
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 5 No 1 (2024): Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v5i1.333

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh variabel cashback dan variabel web quality pada penyedia e-commerce khususnya Shopee terhadap keputusan pembelian baik secara langsung maupun tidak langsung dengan mediasi minat beli melalui kerangka analisis teori Technology Acceptance Model (TAM). Studi ini perlu dikaji karena adanya fenomena bisnis penurunan angka pengguna yang dialami semua penyedia e-commerce di Indonesia kecuali Shopee dibandingkan Tokopedia, Lazada, dan Bukalapak. Penelitian ini menggunakan metode kuantitatif dengan melibatkan mahasiswa di Surakarta terkhusus pada mahasiswa UIN Raden Mas Said Surakarta sebagai sampel penelitian. Teknik pengambilan sampel menggunakan simple random sampling dengan 49 responden kemudian diolah menggunakan software Smart PLS 3.0. Hasil dari penelitian ini secara parsial mengungkapkan bahwa variabel cashback dan variabel web quality tidak berpengaruh secara signifikan pada minat beli, sedangkan minat beli berpengaruh pada keputusan pembelian pelanggan. Temuan lain pada penelitian ini yakni secara tidak langsung variabel web quality bisa berpengaruh signifikan pada keputusan pembelian apabila dimediasi oleh variabel minat beli. Rekomendasi penelitian ini yakni penyedia e-commerce perlu upaya mendorong angka minat beli yang diimbangi dengan peningkatan web quality dalam rangka menghasilkan keputusan pembelian riil.

Conversion Rate: Digital Analytics on Online Food Delivery Platform Customers Margarena, Agung Novianto; Malina, Mayang Hema; Arum, Maliana Puspa
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 11 No. 2 (2023): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2023
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v11i2.6446

The purpose of this research is to analyze the factors that cause conversion rate. This research combines attributes from Pee et al (2018), Cho (2015) and Kapoor dan Vij (2018) as a novelty in the model development base for measuring conversion rates. This research is classified as descriptive quantitative research with a sampling technique using snowball sampling of 110 respondents who use online food delivery (OFD) applications in Surakarta City. The results showed that collaborative design and delivery service had a significant effect on conversion rate. While visual design, information, and navigation attributes do not have a significant effect on conversion rate. This study recommends application service providers to improve cashback money, points, and order tracking services.

Kesadaran Umat Muslim Dan Informasi Boikot Produk Terhadap Perilaku Pembelian Melalui Niat Pembelian Margarena, Agung Novianto; Setiawan, Setiawan; Fauzi, Irsal; Aziz, Abdul; Auliya, Zakky Fahma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2361

This research aims to find out whether the Israeli and Palestinian wars influence Millennial Muslim purchasing behavior towards pro-Israel products. The large amount of information calling for a boycott of pro-Israel products which is currently popular in Indonesia is the basis for this research. The Theory of Reasoned Action (TRA) construct is used as an analytical framework involving awareness variables, information about product boycotts, purchase intentions, and purchase behavior. This research is classified as quantitative descriptive research with a sampling technique using random sampling of 114 millennial respondents in the city of Salatiga, Indonesia. The analytical tool in this research uses SEM AMOS ver. 21 with instrument tests, normality tests, singularity multicollinearity tests, model feasibility tests, and hypothesis tests. The research results show that awareness as a Muslim and information about product boycotts have a significant effect on purchasing behavior through the intention to purchase pro-Israel products among millennial Muslims. The findings of this research are that collective culture as a Muslim plays a big role in the intention and behavior of boycotting the purchase of pro-Israel products.The recommendation of this research is the need for local substitute products to emerge Keywords: Theory of reasoned action, Muslim awareness, information about product boycott, purchase intention, behavior

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