Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JELL (Journal of English Language and Literature) STIBA-IEC Jakarta
Ferdinand, Ivan
Unknown Affiliation
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
A Semiotic Analysis on Inaco Product Packaging Nur, Frina Diniarta; Adriati, Rini; Ferdinand, Ivan
JELL (Journal of English Language and Literature) STIBA-IEC Jakarta Vol 9 No 01 (2024): JELL STIBA IEC
Publisher : STIBA IEC JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37110/jell.v9i01.221

Abstract

This study aims to identify semiotic signs present on the packaging of Nata de Coco. Utilizing a qualitative approach, the research draws upon Saussure's signifier and signified theory as outlined by Chandler (2022). Through analysis, ten semiotic signs were identified on the packaging, including the overall design, company logo, Wonderful Indonesia logo, Superbrands logo, Top Brand logo, Halal MUI logo, Mr. Mutu logo, International Food Safe symbol, International Resin Identification (7 other) Code symbol, and Do Not Litter icon. These findings shed light on the symbolic elements utilized in packaging design and their significance in communicating messages to consumers.
Co-Authors Adriati, Rini Nur, Frina Diniarta