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Kenaikan Harga Menjelang Lebaran Berdasarkan Teori Penawaran Islam Nurul A'yun; kotimah
Al-Muttaqin : Jurnal Studi, Sosial, dan Ekonomi Vol. 5 No. 1 (2024)
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mmojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/almuttaqin.v5i1.138

Abstract

Price is one of the elements in buying and selling transactions, namely the existence of a clear price for the object being bought and sold. The increase in prices of goods and services ahead of Eid is often a concern for the public. This incident often has negative consequences, especially for consumers who feel burdened by the increase in living costs from the origin of main ingredients to other products. Meanwhile, the Islamic concept is very detailed in how to regulate one's way of life so as not to be burdened by any conditions. Price is one of the elements in buying and selling transactions, namely the existence of a clear price for the object being traded. Therefore, the price of a product is one of the determinants of the size of market demand. Thus, price is always a measure of whether someone will make a purchase or not to fulfill their life needs. Where currently the price of basic necessities has soared (increased) because basic necessities always experience price fluctuations. This research uses qualitative research methods and Library Research data collection techniques as well as descriptive methods. The source of document data that can be obtained from the field is in the form of books, archives, magazines, and documents related to the research focus. As a result of research, it can be seen that prices leading up to Eid are very important in Islam
Persepsi Masyarakat Desa Wukirsari dan Girirejo Terhadap Eksistensi Cagar Alam Imogiri Berdasarkan Studi Demografis Dalitbang, Bidang; Anisah Qurrotu Aini; Anasya Zabna Sabilla; Kotimah; Winda Lutfiana Hafidz; Nur Surantiwi
Jurnal Riset Daerah Vol 25 No 1 (2025): JURNAL RISET DAERAH
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Bantul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64730/jrdbantul.v25i1.141

Abstract

The Imogiri Nature Reserve area is located between two villages, namely Wukirsari Village and Girirejo Village, which are included in the Imogiri Kapanewon area, Bantul Regency. The community around the Imogiri Nature Reserve area plays an important role in the sustainability of the area. This study aims to determine the views of the community around the Imogiri Nature Reserve regarding the impact on the sustainability of community life based on community characteristics such as gender, age, education level and occupation. This study uses a survey method using questionnaires and direct interviews with the people of Wukirsari and Girirejo Villages. The results of the study indicate that people at certain levels of demographic have different significant influences on each aspect including the status of the area, benefits of the area, and management of the Imogiri Nature Reserve area. Based on the research that has been conducted, it is concluded that the 28-37 year age group has a dominant negative perception, while positive perceptions are more common in the 58-70 year age group. At the last level of education, Elementary School and Junior High School have doubtful perceptions, while at the last level of education, No School, Senior High School, and College have moderate perceptions. The results based on the type of work showed that the entrepreneur group, Housewives (IRT), self-employed, and Civil Servants (PNS) have a positive level of perception, while in the community with the type of work of servants and students have a less positive level of perception. Meanwhile, the results obtained on the level of community perception based on gender showed that on average, women have a positive level of perception. Meanwhile, men have a less positive level of perception.
PENGENALAN DIGITAL MARKETING PADA USAHA MIKRO KECIL MENENGAH MELALUI SEMINAR DIGITALISASI UMKM Kotimah; M. Yazid Mubarok; M. Shobirin Febriansyah; Alief Aldi Arief; Khoridatul Bahiyah; Septia Felda Nur Fatihah
JIK-PkM: Jurnal Inovatif dan Kreatif hasil Pengabdian kepada Masyarakat Vol. 4 No. 1 (2026): JIK-PkM, Januari 2026
Publisher : LPPM IAI Hasanuddin Pare-Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55148/jxqj6053

Abstract

Desa Cengkok memiliki potensi besar dalam pengembangan usaha mikro, kecil, dan menengah (UMKM), terutama di sektor kerajinan tangan dan produk lokal lainnya. Penelitian ini bertujuan untuk mengeksplorasi peran digital marketing dalam meningkatkan pengetahuan, keterampilan, dan pemasaran UMKM di daerah tersebut. Hasil penelitian menunjukkan bahwa dengan adanya pendampingan dalam pemanfaatan media sosial dan digital marketing, pelaku UMKM dapat memperluas jangkauan pasar mereka, baik secara online maupun offline. Digital marketing memungkinkan pelaku UMKM untuk memasarkan produk mereka secara lebih efisien dan efektif, menjangkau konsumen global tanpa batasan geografis maupun waktu. Penggunaan media sosial dan platform e-commerce memberikan peluang untuk meningkatkan omzet, memperluas jaringan pemasaran, dan memperkenalkan produk unggulan Desa cengkok ke pasar yang lebih luas. Meskipun demikian, tantangan seperti keterbatasan keterampilan teknis dan akses internet masih menjadi hambatan yang perlu diatasi. Pendampingan lanjutan dan penyediaan infrastruktur yang mendukung sangat diperlukan untuk memaksimalkan potensi digital marketing dalam mengembangkan UMKM di daerah ini. Diharapkan, penerapan digital marketing dapat memberikan kontribusi signifikan terhadap perekonomian desa dan pertumbuhan UMKM. Kata Kunci: Digital marketing, UMKM, Digitalisasi. Abstract Desa Cengkok holds significant potential for the development of micro, small, and medium enterprises (MSMEs), particularly in the handicraft and local product sectors. This study aims to explore the role of digital marketing in enhancing the knowledge, skills, and marketing strategies of MSME actors in the area. The findings indicate that through guidance in utilizing social media and digital marketing, MSME actors can expand their market reach both online and offline. Digital marketing enables MSME actors to market their products more efficiently and effectively, reaching a global consumer base without geographic or time limitations. The use of social media and e-commerce platforms provides opportunities to increase sales, expand marketing networks, and introduce Dusun Sembung's flagship products to a broader market. However, challenges such as limited technical skills and internet access remain barriers that need to be addressed. Ongoing guidance and the provision of supporting infrastructure are essential to maximize the potential of digital marketing in developing MSMEs in this region. It is hoped that the application of digital marketing will make a significant contribution to the village's economy and the growth of MSMEs. Keywords: Digital marketing, MSMEs, Digitalization.