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All Journal LOYALITAS: Jurnal Pengabdian Kepada Masyarakat PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Sembiring, Rifky Bas Praptama
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Strategi Manajemen Penyiaran dan Penyajian Berita dalam Integrasi Media Radio, TV, dan Media Online Kustiawan, Winda; Dinar, Yohani Putri; Jannah, Lulu Ul; Dalimunthe, Novia Irawan; Ramadan, Irfan Aqil; Sembiring, Rifky Bas Praptama; Amri, Haikal Mohammad
PEMA Vol. 4 No. 3 (2024)
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/pema.v4i3.533

Abstract

Perkembangan teknologi digital telah mengubah lanskap media penyiaran secara signifikan, mendorong integrasi antara radio, televisi, dan media online. Penelitian ini bertujuan untuk menganalisis strategi manajemen penyiaran dan penyajian berita dalam konteks integrasi ketiga media tersebut. Metode kualitatif digunakan dengan studi kasus pada beberapa stasiun penyiaran di Indonesia. Hasil penelitian menunjukkan bahwa integrasi media mampu meningkatkan jangkauan audiens dan efektivitas penyampaian berita. Namun, diperlukan strategi manajemen yang adaptif untuk mengatasi tantangan seperti konsistensi konten, koordinasi antar-platform, dan perubahan preferensi audiens. Kesimpulan penelitian ini memberikan panduan bagi pengelola media untuk mengoptimalkan integrasi media dalam penyajian berita.
Sosialisasi QRIS sebagai Upaya Peningkatan Literasi Keuangan dan Pendapatan UMKM melalui Program KKN di Kawasan Eks Lokalisasi Bandar Baru Simanungkalit, Cici El Dirrah Syafitri; Salsabila, Divia Inge; Ramadhan, Irfan Aqil; Azizah, Nur Wafiq; Sembiring, Rifky Bas Praptama; Ramadi, Bagus
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2025): November 2025
Publisher : Universitas KH. Mukhtar Syafaat (UIMSYA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyalitas.v8i2.4292

Abstract

This community engagement program focuses on the socialization of Quick Response Code Indonesian Standard (QRIS) as a strategy to enhance financial literacy and income among Micro, Small, and Medium Enterprises (MSMEs) in the ex-localization area of Bandar Baru, Sibolangit. The program was conducted as part of the Community Service (KKN) of Universitas Islam Negeri Sumatera Utara. The methods applied include observation, structured interviews, and direct mentoring to MSMEs, particularly in introducing QRIS as a digital payment system. The socialization activities emphasized the importance of digital financial literacy, practical training on QRIS usage, and awareness of consumer protection through the PEKA (Peduli, Kenali, Adukan) program. The findings revealed that prior to the program, only 13.3% of MSMEs had used QRIS, while after the intervention, 50% expressed interest and began registering for QRIS. Furthermore, participants demonstrated increased understanding of QRIS functions, technical skills in digital transactions, and more positive attitudes toward cashless payments. Although challenges remained, such as limited access to digital devices and weak internet connectivity, the program successfully promoted behavioral changes and provided new insights into digital finance. The results indicate that socialization through KKN is effective in improving financial literacy and encouraging digital transformation for MSMEs in rural communities.
Co-Authors Amri, Haikal Mohammad Azizah, Nur Wafiq Dalimunthe, Novia Irawan Dinar, Yohani Putri Jannah, Lulu ul Kustiawan, Winda Ramadan, Irfan Aqil Ramadhan, Irfan Aqil Ramadi, Bagus Salsabila, Divia Inge Simanungkalit, Cici El Dirrah Syafitri