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All Journal Jurnal Ilmiah Kajian Ilmu Humaniora
Abidah, Nabila Farah
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Arts Humanities

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Menjelajahi Kegembiraan Multibahasa: Analisis Linguistik Pengalihan Kode dan Pencampuran Kode di Video YouTube Livy Renata: Tanya Jawab dengan Catheez Abidah, Nabila Farah; Sabilillah, Margaretha Jihad Fitri; Habibah, Alfy Rifngatul
JURNAL LITERASI Vol 2 No 2 (2023): Linguistics and Social Life
Publisher : Program Studi Bahasa Inggris, Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/literasi.v2i2.1460

Abstract

This paper aims to analyze code mixing and switching used in one of the question-and-answer YouTube videos between Livy Renata and Chateez, along with the types of code. In this study, researchers used theories by Muskeyn (2000) to analyze code-mixing types and theories by Holmes (2013) to analyze code-switching types. Musyken (2000) explained three types of code mixing: insertion, alternation, and congruent lexicalization. As for code-switching theory, Holmes explained three types of code-switching: tag switching, inter-sentential switching, and intra-sentential switching. This research raises the problem of what types of code-switching and code-mixing are used by Livy Renata and Catheez on the Livy Renata YouTube channel. There are several methods carried out by researchers in collecting data, such as video search, watching videos, listening to audio, and identifying code switching and code mixing. The researchers obtained that six sentences use code-mixing with insertion type, five sentence uses alternation type, and four sentence uses congruent lexicalization type. This research also shows the use of code-switching found in the video: there is a type of tag switching of 1 sentence, then a kind of inter-sentential switching of 4 sentence, and a type of intra-sentential switching of 1 sentences.
MEANING OF SIGN IN IPHONE 15 PRO (ON WITH THE SHOW) ADVERTISEMENT: ROLAND BARTHES APPROACH Abidah, Nabila Farah; Neisyiah, Devana Nur; Afifuddin, Muzakki; Aisyah, Rasyidah Nur; Zamroni, Mohammad
JURNAL LITERASI Vol 3 No 1 (2024): Language and Political Phenomenon
Publisher : Program Studi Bahasa Inggris, Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/literasi.v3i1.2077

Abstract

This study investigates the meaning of the symbols displayed in the iPhone 15 Pro "On with the Show" advertisement on YouTube released by electronics company Apple Inc. in 2023. Apple's iPhone is considered a highly anticipated flagship product and has a strong appeal among global consumers. The focus of this research is to analyze the ad using Roland Barthes' semiotic theory, which includes the concepts of denotation, connotation, and myth. This research uses a descriptive qualitative approach using Roland Barthes' semiotic theory as the analytical framework. Data was collected through direct observation of the iPhone 15 Pro "On with the Show" advertising video as well as document analysis related to Apple Inc's marketing strategy. This method allowed the researcher to explore the symbols used in the ad and analyze the implied meaning from the perspective of semiotic theory. The analysis in this study identified several symbols that appear in the commercial, such as an angry white director with an ethnically diverse film crew, a car that explodes in a remote location, a woman driving with an alien creature, and the statement "There's no camera like Pro" with the Apple logo. Each symbol is analyzed to understand how they represent power, the challenges of action filmmaking, advanced technology, gender representation, and the image of quality associated with the iPhone 15 Pro. The findings from this study provide insights into how Apple constructs meaning and identity through its advertising, as well as how these symbols influence our perception and understanding of the product and popular culture more broadly.
Co-Authors Aisyah, Rasyidah Nur Habibah, Alfy Rifngatul Mohammad Zamroni Muzakki Afifuddin Neisyiah, Devana Nur Sabilillah, Margaretha Jihad Fitri