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All Journal Asean International Journal of Business Jurnal Pengabdian Kepada Masyarakat
Nining, Andria Ningsih
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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Review Digital Marketing And Hedonic Shopping Value Affect Impulsive Buying : Review Digital Marketing And Hedonic Shopping Value Affect Impulsive Buying Nining, Andria Ningsih; Hurnis, Delfi; Triani, Mike
Asean International Journal of Business Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.181 KB) | DOI: 10.54099/aijb.v1i2.163

Abstract

Purpose – This study empirically examines the effect of digital marketing on impulse buying with the experience of hedonic shopping values ​​and the income results of SME actors as mediators. Methodology/approach – This study uses Partial Least Square (PLS) to analyze the data. Data were collected from customers who often shop at food and clothing SMEs as the population of this study. The sample is 200 visitors in Bukittinggi City, the result of non-probability sampling using purposive sampling technique. Findings – The findings show that digital marketing affects impulse buying directly and does not directly affect the value of hedonic shopping and income as a mediator. Novelty/value – This study shows a greater awareness of the importance of using digital marketing as a means of selling for business actors so that they can further increase the motivation of consumers' hedonic shopping values ​​which are still low, so that they can affect income results and also trigger consumers to make impulse purchases. Keywords: Digital Marketing, Hedonic Shopping Value, Income, Impulsive Purchase.
Upaya Meningkatkan Manajemen Sumber Daya Manusia, Gaya kepemimpinan, Komitmen organisasi dan Peningkatkan Kinerja Karyawan dalam Penanganan konflik Industri Di Dinas Tenaga Kerja, Transmigrasi dan Energi Prov. DKI jakarta Nining, Andria Ningsih; Dasep Suryanto; Zuripal, Zuripal; Dona Amelia
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i4.242

Abstract

This PKM is carried out at the Manpower, Transmigration and Energy Department of DKI Jakarta Province. Jl. H. Naman No.1 RT.1/RW.3, Pd. Klp., District. Duren Sawit, East Jakarta City, Special Capital Region of Jakarta. Currently, employees of the Department of Manpower, Transmigration and Energy are facing various cases of implementing conflicts in the industry that have come but have not been able to overcome them all because the leadership style, organizational commitment and employee performance have not been implemented correctly. Human resource management is a process of dealing with various problems within the scope of employees, employees, workers, managers and other workers to be able to support the activities of an organization or company in order to achieve predetermined goals. To overcome a number of problems faced by this group, solutions with optimal HR management strategies are needed. The methods used in providing community service counseling and training are pretest, lecture, media outreach, and posttest. Based on the results and discussion, it can be concluded that this service activity provided positive results. Because this activity can help employees of the Manpower, Transmigration and Energy Department understand the need for HR management and leadership style, organizational commitment, employee performance in helping with implementation cases in overcoming conflicts in industry so that they have the quality and quality of being a mentor. So that you can implement and solve all the problems that exist in the industry.
Co-Authors Dasep Suryanto Dona Amelia Hurnis, Delfi Triani, Mike Zuripal, Zuripal