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All Journal Jurnal Pengabdian kepada Masyarakat
Lisa Erfi Yunita
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PEMBERDAYAAN UMKM MAKANAN MELALUI DIVERSIFIKASI PRODUK, SERTIFIKASI, DAN STRATEGI PEMASARAN BERKELANJUTAN BAGI ANGGOTA GOW KOTA SEMARANG Janti Soegiastuti; Nurchayati, Nurchayati; Suparmi, Suparmi; Lisa Erfi Yunita
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 12: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i12.10161

Abstract

This community service program was initiated due to the limited capacity of food MSMEs under the Gabungan Organisasi Wanita (GOW) in Semarang City, particularly in product diversification, certification, and sustainable marketing. The goal is to enhance competitiveness through an integrated mentoring approach in these three areas. The program applied the Participatory Action Research (PAR) method in five stages, including training, mentoring, and product showcasing. The results show significant improvement: 86% of MSMEs developed new product variants, 100% obtained PIRT certification, and 96% established active digital marketing platforms. On average, sales increased by 42.7% and market reach expanded by 213%. This program demonstrates the effectiveness of participatory and collaborative approaches in empowering women-led MSMEs sustainably
PEMBERDAYAAN JAMU TRADISIONAL OMAH AMPIRAN WONOLOPO MELALUI PENGEMBANGAN PRODUK, BRANDING, DAN PEMASARAN DIGITAL Nurchayati, Nurchayati; Imam Gozali; Sukardi, Sukardi; Suparmi, Suparmi; Lisa Erfi Yunita
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Traditional jamu (herbal medicine) represents an invaluable part of Indonesian cultural heritage, yet it faces declining interest due to limited product innovation, weak branding, and minimal digital marketing adoption. This community service program aims to empower 25 traditional jamu entrepreneurs in Omah Ampiran Tourism Village, Wonolopo, Semarang City, through integrated product development, branding, and digital marketing. Using Participatory Action Research (PAR) over 24 weeks, the program completed its preparation phase (weeks 1-4) involving stakeholder engagement and need assessment. Baseline findings revealed that 84% have limited variants, 0% have registered trademarks, and 60% lack social media presence, with an average monthly revenue of IDR 2,450,000. The program includes three training clusters and intensive mentoring (weeks 5-20). Target outcomes: 80% developing three new variants, 90% establishing brand identity, 100% utilizing social media, and 70% registering on marketplaces. A sustainable community with peer-to-peer mentoring will ensure continuity, contributing to cultural heritage preservation and women's economic empowerment.
Co-Authors Imam Gozali Janti Soegiastuti Nurchayati Nurchayati Sukardi Sukardi Suparmi Suparmi