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All Journal Media Ekonomi dan Manajemen Serat Acitya MEDIA International Journal of Supply Chain Management Tirtamath : Jurnal Penelitian dan Pengajaran Matematika International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Edumatica: Jurnal Pendidikan Matematika Dharma Ekonomi Jurnal Kabar Masyarakat Avant-garde: Jurnal Ilmiah Pendidikan Seni Pertunjukan Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Ardhi: Jurnal Pengabdian dalam Negri Untag Business and Accounting Review Digital Innovation : International Journal Of Management
Imam Gozali
UNTAG Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Transportation Other

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Technical Efficiency Analysis with a Frontier Approach in Milkfish Farming in Demak Regency Suparjo, Suparjo; Gozali, Imam
International Journal of Supply Chain Management Vol 9, No 6 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors that influence the level of production and the level of production efficiency of the milkfish pond farming in Demak Regency, Central Java Province, Indonesia. The research sample was 160 milkfish farmers who were selected by survey method through interviews with respondents using structured questionnaires to obtain primary data. Data analysis used stochastic frontier production function analysis. The results of the research analysis showed that the production factors of land area, milkfish seeds, feed, labor, and fertilizer had a significant effect on production yields. Lime production factor has no significant effect on production yield. The average technical efficiency of milkfish pond farming is 0.69. The production of milkfish pond culture is technically not efficient, but it is worth cultivating. This study suggests that improving technical efficiency can be done by optimizing the milkfish pond farmers' production factors which significantly affect production yields.
Pengaruh Green Marketing Dan Corporate Social Responsibility Terhadap Keputusan Pembelian Pengetahuan Konsumen Sebagai Variabel Intervening (Studi Pada Toko Swalayan Super Indo Kota Semarang) Nurhayati Nurhayati; Imam Gozali; Honorata Ratnawati Dwi Putranti
Media Ekonomi dan Manajemen Vol 31, No 2 (2016): Peningkatan Kinerja UMKM Menghadapi Persaingan Global
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.196 KB) | DOI: 10.24856/mem.v31i2.427

Abstract

ABSTRAK            Penelitian ini bertujuan untuk menganalisis pengaruh Green Marketing dan corporate social responsibility terhadap keputusan untuk membeli produk hijau dengan peran mediasi pengetahuan konsumen.Penelitian ini menggunakan metode analisis jalur (Path Analysis). Populasi peneltian adalah konsumen pengguna produk organik yang belanja di Toko Swalayan Super Indo Kota Semarang. Sampel penelitian sebanyak 140 orang, yang dipilih dengan menggunakan accidental sampling.Kesimpulan dalam penelitian ini adalah bahwa green marketing dan CSR berpengaruh positif dan signifikan terhadap pengetahuan konsumen(1) Pengetahuan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian (2)  green marketing dan CSR berpengaruh positif dan signifikan terhadap keputusan pembelian melalui pengetahuan konsumen sebagai variabel intervening (3)Kata kunci: Green Marketing, Corporate social responsibility, Pengetahuan konsumen dan Keputusan Pembelian.  ABSTACT               This study aimed to analyze the influence of Green Marketing and corporate social responsibility of the decision to buy green products with the mediating role of consumer knowledge .               This research used path analysis ( path analysis ) . The population of a study is the organic product consumers shopping at Supermarket Super Indo Semarang . Sample was 140 people , which is selected by using accidental  sampling method .               The conclusion of this study is that green marketing and CSR had positive and significant impact on consumer knowledge ( 1 ) Knowledge of consumers had positive and significant effect on purchasing decisions ( 2 ) green marketing and CSR had positive and significant impact on consumer purchasing decisions through consumer knowledge as intervening  (3) Key words :   Green Marketing, corporate social responsibility, consumer knowledge,                       consumer purchasing
Persepsi Kualitas Dan Citra Pelayanan Puskesmas (Pusat Kesehatan Masyarakat) Di Kota Semarang Imam Gozali
Media Ekonomi dan Manajemen Vol 28, No 2 (2013): Peningkatan Ekuitas Merek Melalui Bauran Pemasaran
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24856/mem.v28i2.214

Abstract

AbstrakPersepsi menggambarkan evaluasi perasaan yang akan berdampak pada perilaku. Demikian juga citra akan membangun kepercayaan. Kualitas pelayanan Puskesmas merupakan hal penting untuk memenuhi kebutuhan jasa kesehatan bagi masyarakat yang dapat memenuhi harapan kepuasan pelanggan (customer satisfaction). Mutu pelayanan yang memuaskan akan menciptakan pelanggan yang loyal (customer loyalty). Persepsi masyarakat mengenai kualitas pelayanan Pusat Kesehatan Masyarakat (Puskesmas) dapat ditinjau dari 5 (lima) dimensi Parasuraman et.all (1988) yaitu: tangible, reliability, responsibility, assurance dan emphaty. Populasi dalam penelitian ini adalah masyarakat Kota Semarang yang pernah berobat ke Puskesmas. Adapun jumlah informan yang terlibat pada  penelitian ini adalah 60 orang, yang pernah berobat ke Puskesmas di 8 (delapan) Puskesmas di kota Semarang dalam hal ini peneliti memilih masyarakat yang berstatus non Jamkeskin. Penelitian ini menggunakan metode analisis kualitatif dengan tujuan untuk memperoleh diskripsi aktual mengenai mutu pelayanan Pusat Kesehatan Masyarakat (Puskesmas) Kota Semarang. Metode pengumpulan data dengan kuesioner dan wawancara dengan informan yang dapat dipercaya sebagai pengguna jasa. Manfaat dari penelitian ini diharapkan mampu memberi kontribusi kepada pihak Puskesmas agar mengetahui persepsi masyarakat mengenai kondisi aktual pelayanan yang diberikan saat ini, Disisi lain, masyarakat dapat mengambil keputusan kemana akan menggunakan jasa pelayanan kesehatan jika membutuhkan perawatan kesehatan. Hasil penelitian merekomendasikan masih terdapat persepsi negatif mengenai gedung dan sarana prasarana dan pelayanan yang kurang menyenangkan, memiliki kesan buruk, rendah pada dimensi empati.Key word : perseption, image, service quality, customer layalty AbstractDescribe the feeling perception evaluation will have an impact on behavior. Similarly, the image will build trust. Quality of PHC services is essential to meet the needs of health services for people who can meet the expectations of customer satisfaction (customer satisfaction). Satisfactory quality of service that will create a loyal customer (customer loyalty). Perceptions of service quality Community Health Center (Puskesmas) can be viewed from 5 (five) dimensions et.all Parasuraman (1988), namely: tangible, reliability, responsibility, assurance and empathy. The population in this study is the city of Semarang who never went to the health center. As for the number of informants who were involved in this study were 60 people, who never went to the health center in 8 (eight) Community Health Center in the city of Semarang in this case the researchers chose a non-status people Jamkeskin. This study uses qualitative analysis in order to obtain the actual description of the quality of service of Community Health Center (Puskesmas) Semarang. Methods of data collection by questionnaires and interviews with informants who can be trusted as a service user. The benefits of this research is expected to contribute to the health center in order to determine the public perception of the actual conditions of service given at this time, the other hand, people can take a decision where to use health care services if they need health care. The results recommend there are negative perceptions regarding the building of infrastructure and services and less enjoyable, have a bad impression, low on empathy dimension.Key word : perseption, image, service quality, customer layalty 
Pengaruh Persepsi Dan Nilai Nasabah Terhadap Tingkat Kepercayaan Bank (Studi Pada Nasabah Bank BPR Syariah Di Kota Semarang) Ch. Asta Nugraha; Joko Riyanto; Imam Gozali
Media Ekonomi dan Manajemen Vol 32, No 1 (2017): Peningkatan Kapabilitas Bisnis Berorientasi Kepuasan Pelanggan
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.033 KB) | DOI: 10.24856/mem.v32i1.461

Abstract

ABSTRAK Bank BPR syariah yang digerakkan dengan sistem bagi hasil serta orientasi maslahah (kebaikan) dan kehalalan telah mendorong kompetisi perbankan yang bertumpu pada bunga. Namun begitu, kepercayaan masyarakat untuk berinvestasi melalui perbankan syariah masih relatif rendah. Ini menjadi latar untuk melakukan penelitian tentang apa penyebab rendahnya kepercayaan masyarakat terhadap perbankan syariah. Persepsi dan nilai nasabah menjadi orientasi peneliti menduga penyebab tinggi rendahnya tingkat kepercayaan BAnk (BPR) Syariah di Kota Semarang. Tujuan penelitian ini adalah untuk mengetahui pengaruh persepsi dan nilai nasabah terhadap kepercayaan bank BPR Syariah di Kota Semarang. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi. Instrumen dalam pengumpulan data menggunakan kuesioner dengan teknik non probability sampling berdasar Convvenience Sampling yaitu berdasarkan kemudahan ditemui tanpa membedakan responden moslem dan non moslem terhadap 100 responden. Hasil penelitian menyimpulkan bahwa Persepsi dan Nilai Nasabah berpengaruh positif dan signifikan terhadap Tingkat Kepercayaan Bank. Kata kunci: persepsi, nilai, kepercayaan ABSTRACT BPR syariah bank is driven by the sharing system as well as the orientation maslahah (kindness) and halal banking has encouraged competition resting on an interest. However, public confidence to invest in Islamic banking is still relatively low. This is the backdrop to do research on what causes of low public confidence in the Islamic banking. Perception and value customers into high orientation researchers suspect causes low levels of trust banks (BPR) Sharia in Semarang. The purpose of this study was to determine the effect of the perception and value of customers' confidence BPR Syariah bank in Semarang. This study uses a quantitative method by regression analysis. Instruments in data collection using a questionnaire with non-probability sampling technique based Convenience Sampling is based on the ease encountered regardless respondent moslem and non-moslem on 100 respondents. The study concluded that the Customer Perception  and Customer value had positive and significant impact on the level of  Bank Trust. Key words : perception, value, trust
Penerapan Model Strategi Keunggulan Bersaing Berorentasi Lingkungan Pada Perguruan Tinggi Swasta (PTS) Di Kota Semarang NURCHAYATI NURCHAYATI; Imam Gozali
Serat Acitya Vol 4, No 2 (2015): Perjuangan untuk Perbaikan
Publisher : FEB UNTAG Semarang

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Abstract

The Research oriented application environment competitive advantage strategy on Perguruan Tinggi Swasta (PTS) in Semarang with qualitative descriptive analysis tools produce information models ( 1 ) information technology ( IT ) services in support of very large. ( 2 ) The business strategy is carried out by PTS in Semarang with the strategy of market penetration , market development, product development, concentric diversification and horizontal stretegi able to improve organizational performance ( 3 ) The orientation of the customer ( student ) related to the needs of the stakeholders , ( 4 ) Orientation competitors and ( 5 ) environmental orientation to achieve competitive advantage. Informants in this study is the dean or a representative. The results of the phase II study recommends that the environmental dimension there are some private universities are not yet possess the green room and lobby space is adequate, there are private universities that do not have lifts for the disabled , all PTS has been to build relationships with the Company and the Bank, a small portion yet formed a partnership with IDX, most of PTS is not the concept of nationalism, and religion -based Key Word : information technology ( IT ), business strategy,  Market orientation, and environmental orientation
MODEL PELAYANAN PUSKESMAS (PUSAT KESEHATAN MASYARAKAT) DI KOTA SEMARANG Imam Gozali
MEDIA Vol 19, No 1 (2012): MEDIA EKONOMI & TEKNOLOGI INFORMASI
Publisher : MEDIA

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Abstract

The purpose of this research is making a model of health center services (Community Health Center) in Semarang. The variables that be used are perception, image, service quality, customer satisfaction and customer loyalty. The population in this study are people in Semarang who ever went to the health center. Samples were taken 8 (eight) health centers in Semarang that have services and excellent programs with purposive informant. The results are first, the performance of health centers is still weak, because there are many people who come to the hospital for treatment. Second, service is slow, so it becomes the main target of  health department in terms of administrative proceedings and services to patients quickly, it did not take long, though it is still difficult to realize. Third, in public opinion, the image of  health centers are still not good enough,
Analisis kemampuan literasi numerasi ditinjau dari keterampilan metakognisi siswa SMA Gozali, Imam; Nindiasari, Hepsi; Fatah, Abdul
Tirtamath: Jurnal Penelitian dan Pengajaran Matematika Vol 6, No 1 (2024): Tirtamath: Jurnal Penelitian dan Pengajaran Matematika
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/tirtamath.v5i2.16473

Abstract

AbstractThis study aims to analyze the ability of numeracy literacy in terms of metacognition skills of high school students. This type of research is descriptive qualitative research. The research subjects were 33 students of class XI IPA 1 SMAN 21 Tangerang Regency. The subjects that will be studied are 3 students with numeracy literacy abilities who have different metacognitive skills, namely the high category, medium category, and low category. Data collection techniques used were written tests and task-based interviews. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The validity of the data used triangulation techniques to check the test result data with interview data. There are 3 stages in the numeracy literacy ability of students who have metacognitive skills such as the planning stage, monitoring stage, and evaluation stage. The results of the study concluded that: (1) Students who have numeracy literacy skills in terms of metacognitive skills with high categories are able to fulfill the planning, monitoring and evaluation stages properly and correctly (2) the numeracy literacy abilities of students who have metacognitive skills in the medium category have able to meet the planning, monitoring, and evaluation stages even though they are not optimal, and (3) the numeracy literacy skills of students who have metacognitive skills in the low category are only able to fulfill the planning stage, while the monitoring and evaluation stages have not been able to fulfill optimally.
Pemberdayaan Masyarakat Untuk Kewirausahaan Emping Melinjo Di Desa Wonokerso Kec. Limpung Kab. Batang Jawa Tengah Imam Gozali; Asta Nugraha; Bambang Riyadi; Agung Wibowo
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 4 (2024): Juli: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i4.895

Abstract

This service was held in Wonokerso Village, District. Limbung District. Stem. The aim is to empower the entrepreneurial community by non-working housewives. Techniques for implementing community service using learning and mentoring methods. The target of this service is 20 housewives. The results to be achieved are 1) the participants understand the meaning of creative entrepreneurship and are able to run a home business, especially making Emping Mlinjo. 2) Not only that, but also able to market their own products. Community Service as one of the Tri Dharma of Higher Education is carried out in a sustainable manner (sustainable)
Usaha Kreatif Membuat Jajanan Berbahan Singkong Pada Masyarakat Kelurahan Gemah, Kecamatan Pedurungan, Kota Semarang Imam Gozali; Ratnawati Dwi Putranti
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 2 No. 1 (2024): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v2i1.145

Abstract

This service was held in Kel. Gemah, Kec. Pedurungan, Semarang City. The aim is to create non-formal business opportunities that non-working housewives can do. Techniques for implementing community service using theoretical and practical learning methods. The target of this service is 20 housewives. The results to be achieved are 1) the participants understand the meaning of creative business and are able to run a home business, especially making snacks from cassava. 2) Not only that, but also able to market their own products. Community Service as one of the Tri Dharma of Higher Education will be carried out in a sustainable manner.
Membuat Kemasan pada Usaha Beras Jagung di Desa Pabuaran, Kec. Bantar Bolang, Kab. Pemalang Imam Gozali; Bambang Riyadi; Tasya Harsiami; Agus Wiyoso; Dwi Indah; Sisy Farah Adilah; Tanuri Tanuri; Rakiman Rakiman; RP Sigit Fiansyah; Susilo Susilo; Amalia Amalia; Syahrul Afifudin; Eko Supriyadi; Trista Rima Setya; Evi Nur Afidoh; Susi Afriyani; Lyan Audiah; Uci Tri Windarsih; Ilham Kurniawan; Ivan Kurniawan; Slamet Setia
Jurnal Kabar Masyarakat Vol. 3 No. 2 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i2.3059

Abstract

Community service activities (Abdimas) were carried out on July 30, 2023 with the topic of Making Packaging in the Business Jagung Rice in Pabuaran Village, Bantar Bolang District, Pemalang The background of the problems in this village is the lack of knowledge about techniques to market Corn Rice to a wider market. The purpose of this community service is to provide guidance on packaging techniques for homemade Jagung Rice products to become superior products of local wisdom of the Pabuaran community. The community service method is carried out with a participatory and educational approach, involving 10 residents, namely housewives. As a result of this service, the mothers can make better product packaging.
Co-Authors Abdul Fatah Agung Wibowo Agus Wiyoso Ali Djamhuri Amalia Amalia Asta Nugraha Bambang Riyadi C H Asta Nugraha CH Asta Nugraha Dwi Indah Evi Nur Afidoh Fajarin, Fajarin hadi, Harisnal Hepsi Nindiasari Hidayah Sri Pamungkas Ilham Kurniawan Ivan Kurniawan Joko Riyanto Lisa Erfi Yunita Lyan Audiah Nurchayati Nurchayati Nurhayati Nurhayati Raden Mohamad Herdian Bhakti Rakiman Rakiman Ratnawati Dwi Putranti Honorata Rilus Kinseng RP Sigit Fiansyah Sisy Farah Adilah Siti Fatimah Slamet Setia Sukardi Sukardi Suklani Suparmi Suparmi Susi Afriyani Susilo Susilo Syahrul Afifudin Syamsuri Tanuri Tanuri Tasya Harsiami Trista Rima Setya Uci Tri Windarsih Yohaningsih, Yohaningsih