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All Journal Formosa Journal of Multidisciplinary Research (FJMR) IIJSE
Adzra, Rifda Shabrina
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Effectiveness of TikTok Social Media Advertising as an Online Promotion Strategy for CV Avero Indonesia Adzra, Rifda Shabrina; Iryanti, Endang
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7574

Abstract

Advertising is one way to market products in the digital era by utilizing social media as a marketing tool to expand its market reach without limits. Implementing the right online promotional strategy is very necessary to attract consumer attraction through TikTok social media. This research aims to analyze the effectiveness of TikTok social media advertising as an online promotion strategy for CV Avero Indonesia and analyze the content characteristics of TikTok @averoofficial advertising as an online promotion strategy for CV Avero Indonesia. This research is qualitative research using the library research method. The research results can conclude that advertising via TikTok social media is quite effective as an online promotion strategy for CV Avero Indonesia. The advertising promotion strategy delivered by the TikTok account @averoofficial is in line with the AIDA stages, which attract a lot of attention and increase the audience seen from the number of followers of the TikTok account.
Peran PERAN CORPORATE GOVERNANCE DI IDX ESG LEADERS: Adzra, Rifda Shabrina; Pertiwi, Tri Kartika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8367

Abstract

The main aim of this analysis is to examine how corporate governance alter the effect of financial performance and debt on stock prices. Secondary sources, such as documents and literary evaluations, were used to collect the information that was acquired. The population of this study is comprised of businesses that have been designated as IDX ESG Leaders for the period of time spanning from 2020 to 2024. By using a method known as purposive sampling, we were able to choose 17 out of thirty organisations to serve as our sample, which resulted in the collection of 85 data points for the research. Moderated Regression Analysis (MRA) was used for the analysis this time. On the basis of the findings, it was determined that the stock prices of IDX ESG Leaders were significantly impacted by financial performance and leverage between the years 2020 and 2024. As a result of corporate governance, the stock prices of companies that are included on the IDX ESG Leaders list will be significantly influenced by the financial performance and leverage of these companies throughout the years 2020–2024. Keywords: Corporate Governance, Financial Performance, Leverage, Stock Price
Co-Authors Endang Iryanti Tri Kartika Pertiwi