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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) JEBD
Muliani, Mutiara
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Economics, Econometrics & Finance Education Engineering Social Sciences

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Transformasi Digital di D’Besto dalam Teknologi Pesanan Online Muliani, Mutiara; Oktarizal, Olvy Yulia; Lubis, Rita Asmawati; Sari, Vellia
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i1.2524

Abstract

Digital transformation has become key for companies to improve efficiency and customer experience, especially in the fast food industry. This report explores the implementation of online ordering technology at D’Besto, a company focused on innovation to meet the needs of modern customers. Through interviews with sources, we identify D’Besto’s initial steps in shifting from a traditional cashier system to a digital machine, as well as collaboration with delivery platforms such as GoFood and Grab Food to expand market reach. Although there were no significant changes in the production process, D’Besto managed to improve the quality of service and products through attractive promotions on the ordering application. Challenges faced, such as network constraints and customer criticism, were addressed with infrastructure improvements and proactive communication. D’Besto’s long-term plans include branch expansion and further development in online ordering technology. The results of this study indicate that digital transformation not only improves operational efficiency but also contributes to higher customer loyalty.
Pengaruh Kualitas Produk Dan Media Sosial Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Pada Produk Iphone (Studi Kasus Pengguna Produk Iphone Pada Mahasiswa Di Universitas Putra Indonesia "YPTK" Padang) Muliani, Mutiara; Kumbara, Vicky Brama; Putri, Della Asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4258

Abstract

This study aims to determine and analyze the influence of product quality and social media on purchasing decisions with brand image as an intervening variable for iPhone products (A Case Study of iPhone Product Users Among Students at Universitas Putra Indonesia "YPTK" Padang). The population and sample of this study were iPhone users at UPI "YPTK" Padang. Primary data were collected through questionnaires and then analyzed using SEM-PLS (SmartPLS 4.0) to test the measurement and structural models. The results of the study found that Product Quality has a positive and significant effect on Brand Image. Social Media has a positive and significant effect on Brand Image. Product Quality has a positive and significant effect on Product Purchase Decisions. Social Media has a positive but insignificant effect on Purchase Decisions. Brand Image has a positive but insignificant effect on Purchase Decisions. Product Quality has a positive but insignificant effect on Purchase Decisions through Brand Image. Social Media has a positive but insignificant effect on Purchase Decisions through Brand Image
Co-Authors Lubis, Rita Asmawati Oktarizal, Olvy Yulia Putri, Della Asmaria Sari, Vellia Vicky Brama Kumbara