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All Journal JASL - Journal of Applied Studies in Language Jurnal Ilmiah Pariwisata dan Bisnis
Sudarsana, Cokorda Istri Sri Apriyani
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The subak lexicon based on local wisdom as the development of educational tourism promotion in the Subak Teba Majalangu, Kesiman Kertalangu Village, Bali Ekasani, Kadek Ayu; Lestari, Denok; Sudarsana, Cokorda Istri Sri Apriyani; Mirayanti, Ni Luh Diah
Journal of Applied Studies in Language Vol. 6 No. 2 (2022): Dec. 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v6i2.563

Abstract

The Subak Teba Majalangu Kesiman Kertalangu Village is intended for the community and introduces nature-based education. The concept of educational tourism itself is focused on nature tourism, namely agriculture where the activities will be more emphasized how to plow, hoe, make seeds, plant rice, fertilize, harvest, and other agricultural activities. The purpose of this study was to create a mapping of the lexicon containing local wisdom in the Subak Teba Majalangu. This research has an urgency to support the preservation of regional culture, as well as preserve regional languages as the cultural wealth of the archipelago. The qualitative method with an anthropological approach was used in this research. The data will be collected through interviews with selected informants, do observation, then make an analysis based on domains, and present using tables and images. The result of this research is there are five groups of Subak, which are the group of tillage tools, weed controller, various kinds of sickles, treating and monitoring tools, and harvest tools. Those tools have their functions and purposes to help farmers starting from tilling the land, planting, and tending until harvesting. Although some of the tools are no longer used by the farmer, this research can be used to preserve the Balinese culture especially the lexicon of Subak, the Balinese traditional irrigation system
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Menginap di Puri Saraswati Dijiwa Ubud Sudarsana, Cokorda Istri Sri Apriyani; Febianti; Astuti, Ni Luh Gde Sari Dewi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 12 (2025): Jurnal Pariwisata dan Bisnis Internasional
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i12.1158

Abstract

Di era digital, industri perhotelan semakin kompetitif, memaksa setiap bisnis untuk datang dengan ide-ide baru untuk menarik pelanggan yang sekarang lebih pemilih dan kritis ketika memilih tempat menginap. Puri Saraswati Dijiwa Ubud adalah sebuah resor di Ubud, Bali, yang menawarkan pengalaman menginap mewah dengan berfokus pada produk-produk berkualitas tinggi dan harga yang murah. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana kualitas produk dan harga mempengaruhi keputusan orang untuk menginap di resor tersebut. Kami menggunakan teknik kuantitatif dengan desain deskriptif dan kausal. Kami memperoleh data kami dari kuesioner online menggunakan Google Form yang diisi oleh 100 orang, dipilih secara purposive sampling. Kami melihat kualitas produk, harga, dan pilihan untuk menginap. Kami menggunakan SPSS versi 30 untuk menganalisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas dan harga produk memiliki pengaruh besar terhadap pilihan untuk menginap di Puri Saraswati Dijiwa Ubud, baik secara bersamaan maupun sebagian, seperti yang ditunjukkan oleh nilai t dan F yang signifikansinya kurang dari 5%. Koefisien determinasi (R²) sebesar 46,0% menunjukkan bahwa kedua variabel ini menjelaskan hampir setengah dari perbedaan dalam keputusan untuk tetap tinggal. Setengah lainnya disebabkan oleh faktor eksternal yang tidak diteliti dalam studi ini. Hasil ini menunjukkan betapa pentingnya bagi perusahaan perhotelan untuk terus meningkatkan kualitas produk mereka dan mengubah strategi penetapan harga mereka agar dapat bersaing di dunia yang perilaku pelanggannya selalu berubah. In the digital age, the hotel industry is becoming more competitive, forcing each business to come up with new ideas to attract customers who are now more picky and critical when choosing a place to stay. Puri Saraswati Dijiwa Ubud is a resort in Ubud, Bali, that offers a luxurious stay experience by focusing on high-quality products and low prices. The goal of this study is to find out how product quality and pricing affect people's decisions to stay at the resort. We used a quantitative technique with a descriptive and causal design. We got our data from an online questionnaire using Google Form that 100 people filled out, chosen by purposive sampling. We looked at product quality, pricing, and the choice to stay. We used SPSS version 30 to analyze the data using multiple linear regression. The results show that both the quality and price of the product have a big effect on the choice to stay at Puri Saraswati Dijiwa Ubud, both at the same time and in part, as shown by t and F values that are less than 5% significant. The coefficient of determination (R²) of 46.0% shows that these two variables explain almost half of the difference in the decision to stay. The other half is due to outside factors that this study did not look at. These results show how important it is for hospitality firms to keep improving the quality of their products and changing their pricing strategies to be competitive in a world where customer behavior is always changing.
Co-Authors Astuti, Ni Luh Gde Sari Dewi Denok Lestari Febianti Kadek Ayu Ekasani Mirayanti, Ni Luh Diah