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All Journal Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Jurnal Pustaka AI : Pusat Akses Kajian Teknologi Artificial Intelligence
Adi Prabowo, Rahayu
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Arts Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Other

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An analysis of the dress of the female warriors of the palace of Mangkunegara I at the 1991 palace festival Utami, Linda; Sunarmi, Sunarmi; Adi Prabowo, Rahayu
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 18 No. 2 (2023)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v18i2.5431

Abstract

The military apparatus in each region is established to maintain its sovereignty. The Prajurti women of the Mangkunegara Palace were an elite group of soldiers who participated in Raden Mas Said's struggle. As an extraordinary group of warriors in Mangkunegaran history, they have unique clothing that needs further research. The palace attire is one of the important cultural heritages that must be preserved. In Javanese culture, it is taught that dressing appropriately is in accordance with guidelines, situations, and conditions. This article discusses the attire of the Prajurti women of the Mangkunegara Palace, which was reintroduced during the Keraton Festival in 1991 by Trenggono. The research used descriptive analysis techniques, describing the research subject through collected data without analysis or drawing conclusions. The approach used was the aesthetic morphology approach of Thomas Munro. Based on this, this research explains the women's clothing of the Mangkunegara Palace Soldiers by Trenggono, which was displayed at the 1991 Palace Festival. The result shows that there is a discrepancy between the description of the attire of the Prajurti women of the Mangkunegara Palace in Serat Babad Nitik Mangkunegara I and II and the attire created by Trenggono.
Efektivitas Visualisasi Produk Keramik Berbasis Augmented Reality Terhadap Perubahan Minat Beli Konsumen Cahyaningrum, Yuniana; Adi Prabowo, Rahayu; Nur Istiqomah, Asyifa’ Nur Istiqomah; Noviyanti, Nikita; Eka Ramdhani, Dani
Jurnal Pustaka AI (Pusat Akses Kajian Teknologi Artificial Intelligence) Vol 5 No 2 (2025): Pustaka AI (Pusat Akses Kajian Teknologi Artificial Intelligence)
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakaai.v5i2.1188

Abstract

Penelitian ini mengkaji dampak penggunaan Augmented Reality (AR) dalam visualisasi produk keramik terhadap minat beli konsumen. Di dunia digital saat ini, visualisasi produk online sering memiliki keterbatasan yang mengurangi pengalaman berbelanja. AR menawarkan solusi dengan memungkinkan konsumen melihat produk dalam konteks lingkungan mereka sendiri. Menggunakan pendekatan eksperimental between-subjects, studi ini membandingkan dua kelompok: satu menggunakan visualisasi AR produk keramik dan yang lain menggunakan visualisasi konvensional seperti foto dan deskripsi. Pengukuran minat beli dilakukan sebelum dan sesudah partisipan dipaparkan pada stimulus. Hasil menunjukkan bahwa visualisasi berbasis AR secara signifikan meningkatkan minat beli dibandingkan metode konvensional. Analisis lebih lanjut mengungkapkan bahwa faktor seperti kualitas visual yang realistis dan elemen interaktif dalam AR berperan penting dalam meningkatkan minat beli. Temuan ini memberikan dampak kontribusi penggunaan teknologi AR yang dapat menjadi strategi pemasaran yang berharga bagi industri keramik untuk meningkatkan keterlibatan konsumen dan mendorong keputusan pembelian dalam konteks online.
Co-Authors Cahyaningrum, Yuniana Eka Ramdhani, Dani Noviyanti, Nikita Nur Istiqomah, Asyifa’ Nur Istiqomah Sunarmi Sunarmi Utami, Linda