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All Journal International Journal of Educational Practice and Policy Economic: Journal Economic and Business
Damanik, Rodhiatam Mardiah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : Economic: Journal Economic and Business

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Community Empowerment Through the Utilization of Local Food-Based Pecotot Reborn MSMEs in Pulau Sejuk Village, Datuk Limapuluh District Damanik, Rodhiatam Mardiah; Nainggolan, Elizon
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1282

Abstract

This study aims to analyze community empowerment through the utilization of local food-based Pecotot Reborn MSMEs in Pulau Sejuk Village, Datuk Limapuluh District. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results show that the management of Pecotot Reborn MSMEs reflects a collaborative empowerment pattern between the village government and business actors. The government still plays a primary role but provides participatory space in strategic decision-making. Community empowerment is reflected through six main indicators: authority, confidence and competence, trust, opportunities, responsibilities, and support. Pecotot Reborn MSMEs are able to improve digital promotion capabilities, maintain product quality, expand business networks, and innovate in local food development. Government support through training, capital, and promotion also strengthens business sustainability. Overall, Pecotot Reborn MSMEs contribute significantly to increasing income, economic independence, and preserving local food for the people of Pulau Sejuk Village.
Co-Authors Andini, Ira Sefi Bangun, Melly Br. Batubara, Santi Nurhasanah Cahaya, Fitria Nainggolan, Elizon Siti Maisaroh