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All Journal International Journal of Economics, Business Management and Accounting
Anggawan, M. Yusuf Agam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : International Journal of Economics, Business Management and Accounting

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The Influence of Television User Satisfaction on Youtube Media Adoption in the Cipanas Kabar Facebook Group Andriani, Astri Dwi; Anggawan, M. Yusuf Agam; Kurniadi, Endrian
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1167

Abstract

TV The presence of the internet provides an additional medium for receiving various information. One of these media is Youtube. This study aims to examine the effect of television user satisfaction on the adoption of Youtube media in the Facebook group Kabar Cipanas. The method used in this research is quantitative method. The theory used in this research is the Uses and Gratifications theory by Katz, Blumer and Gurevitch and the innovation diffusion theory by Evert M. Rogers and Floyd G. Shoemaker. The data testing technique was carried out using IBM SPSS Statistics 22 (64-bit edition) 2013 software. The results of this study indicate that TV user satisfaction has a significant effect (0.006) on the adoption of Youtube Media in members of the Facebook group Kabar Cipanas
Co-Authors Astri Dwi Andriani Kurniadi, Endrian