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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal Of Management Science (JMAS)
Erlina, Puji
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Mengintegrasikan Perubahan dalam Era Digital: Studi Kasus Netflix Melalui Kerangka Lewin Rostiana, Kezia; Haludin, Guntur; Faniyah, Adinda; Erlina, Puji; Tiffani, Felicia; Damayanti, Fidella
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Model Perubahan Lewin mendukung transformasi digital di oragnisasi. Model ini terdiri dari tiga tahap utama yaitu, unfreezing, changing, dan refreezing. Pada tahap unfreezing, organisasi menciptakan kesadaran akan urgensi perubahan melalui survei dan pelatihan awal. Tahap changing melibatkan implementasi teknologi digital baru serta pelatihan intensif bagi karyawan untuk meningkatkan efisiensi operasional. Tahap refreezing memastikan perubahan menjadi bagian dari budaya organisasi melalui kebijakan dan evaluasi berkelanjutan. studi kasus Netflix menunjukkan bagaimana penerapan model ini membantu transisi dari penyewaan DVD ke layanan streaming digital, meningkatkan keterlibatan konsumen, dan daya saing global. Hasil penelitian ini menegaskan bahwa Model Perubahan Lewin adalah pendekatan strategis yang relevan dalam menghadapi tantangan transformasi digital, memberikan kerangka kerja yang efektif untuk meningkatkan efisiensi, daya saing, dan keberlanjutan bisnis.
Application of strategic HR management and global HR management to company performance in Indonesia Fitriyani, Desy; Erlina, Puji
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.416

Abstract

This study uses qualitative methodology to be able to analyze more deeply the relationship between paradigms on Employee Performance, Strategic HR Management, and Global HR Management within the company. How the paradigm espoused by organizations affects how they manage human resources globally, as well as what impact it has on organizational performance within the company. With a better understanding of the role of paradigms in this context, we can understand how organizations can be more effective in achieving their goals through global management of Strategic HR. In addition, this research can also develop knowledge and insights in learning more about Company Performance, Strategic HR Management, and Global HR Management. This research teaches how employees evaluate their performance. The objectives of this study are: 1) To be able to find out Employee Performance in the company environment. 2) To be able to know the relationship between Company Performance, Strategic HR Management, and Global HR Management.
Co-Authors Damayanti, Fidella Faniyah, Adinda Fitriyani, Desy Guntur Haludin Rostiana, Kezia Tiffani, Felicia