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All Journal Jurnal Ketenagakerjaan RESLAJ: Religion Education Social Laa Roiba Journal
Nurimansyah, Rafi
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Audit Komunikasi Media Sosial Instagram Kementerian PUPR @KEMENPUPR Nurimansyah, Rafi; Ulhaq Bintoro, Muhammad Dafa; Ihsan At-Thariq, Muhammad; Rachmawati, Farikha
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1208

Abstract

The Ministry of Public Employment and People's Housing (Kemen PUPR) won the award in the category of "Best Social Media Management" Tempo Media Award 2022 and "Gold Winner Sub Category Social Media" in the 2022 Public Relations Indonesia Award. The research focuses mainly on auditing public communications through Kemen PUPR's Instagram @kemenpupr social media account. The research uses a qualitative method with a communication audit approach and is implicated in Goutama's Social Media audit instrument. The design of the research uses the six main stages of the Nothwest Npower approach. The results of the audit of social media communications on Instagram @kemenpupr of the Ministry of PUPR based on the analysis of the performance and capacity of the organization have been performed optimally. The aspects of strategy, implementation, integration, and support show that there is regularity, integrity, and collaboration that the PUPR Ministry does in communicating with the public. Nevertheless, there are shortcomings in the integration aspect because there are no biolink links to Facebook, Twitter, and YouTube. While the maturity level also reached the optimized level, the evaluated level of Instagram @kemenpupr has not been audited since 2021.
Decoding Hegemony in Digital Marketing Jobs: A Semantic Network Analysis of Jobstreet Indonesia Nurimansyah, Rafi; Dwi Arianto, Irwan
Jurnal Ketenagakerjaan Vol 20 No 2 (2025)
Publisher : Pusat Pengembangan Kebijakan Ketenagakerjaan Kementerian Ketenagakerjaan Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47198/jnaker.v20i2.518

Abstract

The rapid growth of Indonesia’s digital workforce has been accompanied by increasingly symbolic dynamics in the labor market, especially in how language shapes perceptions of job value. This study analyzes how employers use language in job advertisements to construct symbolic hierarchies and maintain dominance, particularly in the digital marketing sector. Using a descriptive quantitative approach and semantic network analysis, 987 job listings containing the keyword “digital marketing” were collected from Jobstreet over a one-month period and analyzed through bipartite (job title–requirement) and monopartite (job title–job title) networks. The results show that English-dominant job vacancies are closely associated with senior-labeled positions and higher salary offers, while Indonesian appears more frequently in operational roles with lower pay. However, symbolic elevation through titles such as “Manager” or “Specialist” often fails to correspond with actual compensation, and positions requiring many skills are frequently framed with low-status labels such as “Intern” or “Remote,” indicating the use of language to normalize job status while obscuring workload imbalances. Salary information is also often undisclosed, limiting bargaining power and weakening transparency. Additional descriptive findings indicate a geographical concentration of high-value jobs in Jakarta, where English proficiency is more frequently required and median wages are notably higher. Overall, this study demonstrates how recruitment language operates as a form of linguistic hegemony—normalizing inequality by framing structurally similar jobs as symbolically distinct—and highlights the need for stronger regulation and public awareness regarding fair compensation and transparent hiring practices in Indonesia’s digital labor market.
Co-Authors Dwi Arianto, Irwan Farikha Rachmawati Ihsan At-Thariq, Muhammad Ulhaq Bintoro, Muhammad Dafa