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Analisis Resepsi pada Konten Review Food Vlogger TikTok @Codebluuuu Studi Kasus Warung Nyak Kopsah di Cipondoh Tangerang Rosmala, Nina; Adityasning Arindawati, Weni; Nurkinan
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 11 (2024): RESLAJ: Religion Education Social Laa Roiba JournalĀ 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i11.3938

Abstract

This research aims to understand the meaning given by TikTok @Codebluuuu followers to the video review and how they are positioned in interpreting it. This research uses an interpretive paradigm, this research uses a descriptive qualitative approach with the reception method applied, referring to Stuart Hall's classification: dominant-hegemonic, negotiation, and opposition. Informants were selected using purposive sampling method based on criteria that are in accordance with the research objectives. The results showed that informants divided the meaning of video reviews into two sides: positive and negative. The positive side sees criticism as learning and encouragement of improvement for business actors, while the negative side views it as adversely affecting Nyak Kopsah's business reputation. The majority of informants are in the Negotiate position, accepting the dominant ideology but resisting its full implementation. They recognized the importance of honest criticism of food quality and prices for consumer information, but adjusted their views based on personal experience and social environment. In addition, they emphasized that the way in which criticism is delivered by Codebluu must be considered so as not to cause excessive negative effects.
HUBUNGAN ANTARA PEMBERITAAN VAKSINASI COVID-19 DI KOMPAS.COM DENGAN PERILAKU PEMBACANYA UNTUK MELAKUKAN VAKSINASI Rizki Maulana, Muhammad; Adityasning Arindawati, Weni; Nayiroh, Luluatu
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 7 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i7.2022.2437-2443

Abstract

Penelitian ini dilakukan dengan tujuan tayangan hubungan pemberitaan perilaku pada media Kompas.com dengan masyarakat. Metode penelitian memanfaatkan paradigma kuantitatif. Sumber data penelitian masyarakat RT 04, RW 07, Kelurahan Perwira, Kecamatan Bekasi Utara, Kota Bekasi menemukan 150 responden. Penelitian ini memanfaatkan analisis korelasional untuk melihat signifikan antara terpaan berita Vaksinasi Covid-19 di Kompas.com dengan perilaku pembacanya. Teknik pengambilan sampel menggunakan Probability Sampling dengan Simple Random Sampling dan melakukan penarikan sampel menggunakan tabel Isaac dan Michael dengan tingkat margin error sebesar 5%.Teknik pengumpulan data menggunakan angket, studi Pustaka. Sedangkan Teknik analisis data mengaplikasikan analisis Statistik Inferensial, korelasi Rank Spearman, Uji T, dan Koefisien Determinasi. Hasil penelitian menunjukkan berita mengenai vaksinasi yang dilakukan Kompas.Com mampu memberikan efek kepada para pembaca untuk melakukan vaksinasi, sehingga dengan terbitnya berita tersebut mampu meneguhkan masyarakat untuk melakukan vaksinasi.