Safira, Nadia Ayu
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Psychometric properties of the Indonesian version of M-Workplace Curiosity Scale: A confirmatory factor analysis Safira, Nadia Ayu; Kadiyono, Anissa Lestari
Jurnal Psikologi Terapan dan Pendidikan Vol. 5 No. 2 (2023): November
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/jptp.v5i2.26942

Abstract

The Culturally-Anchored Entrepreneurship: The Mediating Role of Kasundaan Values in Driving Business Behavior in West Java Nugraha, Yus; Harding, Diana; Suryana, Yuyus; Safira, Nadia Ayu; Cahyono, Aryo Bima
Psikologika: Jurnal Pemikiran dan Penelitian Psikologi Vol. 31 No. 1 (2026)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/psikologika.vol31.iss1.art5

Abstract

Entrepreneurship is not a cultural vacuum; it is deeply embedded in the social values of the community. This study challenges Western-centric models by examining how Kasundaan (Sundanese) values drive entrepreneurial behavior among 417 business owners in West Java, Indonesia. Utilizing Path Analysis, we investigate a complex mediation framework involving entrepreneurial intention, self-efficacy, and orientation. Our findings reveal that Kasundaan values act as a powerful cognitive driver, with the most profound impact observed on Entrepreneurial Orientation. This suggests that Sundanese cultural philosophy provides a robust strategic compass for risk-taking and proactiveness. Interestingly, the mediation through self-efficacy was the weakest, indicating that these cultural values influence strategic vision more than individual task-specific confidence. This research establishes a roadmap for "ethno-entrepreneurship" and provides empirical evidence for policy-makers to develop culture-based business interventions that leverage local wisdom to foster sustainable regional economic growth.