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Balkhis, Kamelia
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Pengaruh Perceived Value, Service Quality dan Brand Image terhadap Minat Beli Tiket Pesawat pada PT Garuda Indonesia Balkhis, Kamelia; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Maulana, Ahmad
Jurnal Sosial Teknologi Vol. 4 No. 10 (2024): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v4i10.23178

Abstract

Persaingan ketat di industri penerbangan, di mana maskapai dituntut untuk memberikan layanan yang sesuai dengan ekspektasi konsumen agar tetap kompetitif. Garuda Indonesia, sebagai maskapai nasional, perlu mempertahankan loyalitas pelanggan melalui peningkatan kualitas layanan, memperkuat citra merek, serta memberikan nilai yang baik bagi konsumen, terutama di era pasca pandemi COVID-19. Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh perceived value, service quality dan brand image terhadap minat beli tiket pesawat pada PT Garuda Indonesia. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan yang melakukan pembelian tiket pesawat Garuda Indonesia di kota Palembang pada tahun 2024. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan metode purposive sampling. Hasil dari analisis regresi linier berganda menunjukkan bahwa perceived value, service quality dan brand image berpengaruh positif dan signifikan terhadap minat beli. Perceived value, diharapkan untuk PT Garuda Indonesia untuk dapat mempercepat durasi dalam proses refund dana ke konsumen. Service quality, diharapkan pihak PT Garuda Indonesia memberikan informasi kepada konsumen jika adanya perubahan informasi. Brand image, diharapkan PT Garuda Indonesia dapat mempertimbangkan dalam melakukan event-event seperti pameran yang dimana perlu juga dilakukan dibeberapa kota di Indonesia.
Pengaruh Perceived Value, Service Quality dan Brand Image Terhadap Minat Beli Tiket Pesawat pada PT Garuda Indonesia Balkhis, Kamelia; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Maulana, Ahmad
Journal of Comprehensive Science Vol. 3 No. 10 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i10.2390

Abstract

This research was conducted to determine the influence of perceived value, service quality and brand image on the interest in buying air tickets at PT Garuda Indonesia. The population in this study is all customers who purchase Garuda Indonesia flight tickets in the city of Palembang in 2024. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that perceived value, service quality and brand image have a positive and significant effect on buying interest. Perceived value, it is expected for PT Garuda Indonesia to be able to accelerate the duration of the process of refunding funds to consumers. Service quality, it is hoped that PT Garuda Indonesia will provide information to consumers if there is a change in information. Brand image, it is hoped that PT Garuda Indonesia can consider conducting events such as exhibitions which also need to be carried out in several cities in Indonesia.
Co-Authors Ahmad MAULANA Marlina Widiyanti, Marlina Saggaff Shihab, Muchsin