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All Journal Jurnal Administrasi dan Manajemen Journal of Economics and Business UBS Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Comprehensive Science INJURITY: Journal of Interdisciplinary Studies Enrichment: Journal of Multidisciplinary Research and Development
Saggaff Shihab, Muchsin
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Penerapan Manajemen Pemasaran di Bank BRI Jakarta: Studi Efektivitas dan Inovasi Tiffani Geja, Anadia; Saggaff Shihab, Muchsin
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 8 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Persaingan di industri perbankan semakin ketat, terutama di kota besar seperti Jakarta. Bank BRI sebagai salah satu bank terbesar di Indonesia menghadapi tantangan untuk mempertahankan posisi pasar melalui penerapan manajemen pemasaran yang efektif dan inovatif. Penelitian ini bertujuan untuk menganalisis efektivitas penerapan strategi pemasaran yang dilakukan oleh Bank BRI Jakarta serta inovasi yang mendukung pencapaian target pemasaran. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Data diperoleh melalui survei terhadap nasabah dan wawancara mendalam dengan pihak manajemen pemasaran Bank BRI. Hasil penelitian menunjukkan bahwa efektivitas manajemen pemasaran Bank BRI Jakarta tercermin dari peningkatan jumlah nasabah baru dan loyalitas nasabah lama. Selain itu, inovasi seperti digitalisasi layanan perbankan dan promosi berbasis teknologi terbukti meningkatkan daya saing di pasar. Namun, terdapat kendala pada segmentasi pasar yang memerlukan pendekatan yang lebih personal. Kesimpulannya, penerapan manajemen pemasaran yang inovatif di Bank BRI Jakarta efektif dalam meningkatkan kinerja pemasaran, meskipun perlu dilakukan penyempurnaan dalam strategi segmentasi pasar untuk hasil yang lebih optimal. Implikasi penelitian mencakup kontribusi pada literatur pemasaran perbankan serta rekomendasi strategis bagi Bank BRI dan institusi lain dalam menghadapi tantangan era digital.
The Influence of Brand Image and Sales Promotion on Buyers' Decisions in Using Mypertamina as a Transaction Tool Anggraini, Alia; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Maulana, Ahmad
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 8 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i8.116

Abstract

This research aims to determine the influence of brand image and sales promotion on purchasing decisions in using MyPertamina as a means of payment transactions in the city of Palembang. The population in this study is all consumers who make purchases using the MyPertamina application as a means of payment transactions in the city of Palembang in 2023. The sample in this study was 100 respondents using several criteria in determining the sample. The results of multiple linear analysis show that brand image and sales promotion have a positive and significant effect on buyer decisions. Brand image is expected by PT Pertamina Patra Niaga to provide a variety of payment options. Where consumers, especially those over 40 years old, are rather difficult if they need to top up. Sales promotion is expected PT Pertamina Patra Niaga to increase sales promotion by giving discounts / discounts to consumers who make purchases by making payments through the MyPertamina application
The Influence of Product Quality, Service Quality, and Perception of Coal Prices on Customer Satisfaction at PT Bukit Asam, Tbk Rahman, Beno; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Rosa, Aslamia
Devotion : Journal of Research and Community Service Vol. 5 No. 10 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i10.15699

Abstract

This study was conducted with the aim of determining the influence of product quality, service quality and coal price perception on customer satisfaction at PT Bukit Asam, Tbk. The population in this study is all consumers or companies that purchase coal at PT Bukit Asam in the Tanjung Enim Mining Unit, Tarahan Port Unit and Kertapati Pier Unit in 2023 to 2024. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that product quality, service quality and coal price perception have a positive and significant effect on customer satisfaction. Product quality, it is expected for PT Bukit Asam, Tbk to be able to provide innovation both in terms of offers, marketing and promotions carried out. The quality of service, PT Bukit Asam, Tbk is expected to be quick in responding and providing information. Price perception, it is hoped that PT Bukit Asam, Tbk can adjust in providing the price of coal offered.
Pengaruh Perceived Value, Service Quality dan Brand Image terhadap Minat Beli Tiket Pesawat pada PT Garuda Indonesia Balkhis, Kamelia; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Maulana, Ahmad
Jurnal Sosial Teknologi Vol. 4 No. 10 (2024): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v4i10.23178

Abstract

Persaingan ketat di industri penerbangan, di mana maskapai dituntut untuk memberikan layanan yang sesuai dengan ekspektasi konsumen agar tetap kompetitif. Garuda Indonesia, sebagai maskapai nasional, perlu mempertahankan loyalitas pelanggan melalui peningkatan kualitas layanan, memperkuat citra merek, serta memberikan nilai yang baik bagi konsumen, terutama di era pasca pandemi COVID-19. Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh perceived value, service quality dan brand image terhadap minat beli tiket pesawat pada PT Garuda Indonesia. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan yang melakukan pembelian tiket pesawat Garuda Indonesia di kota Palembang pada tahun 2024. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan metode purposive sampling. Hasil dari analisis regresi linier berganda menunjukkan bahwa perceived value, service quality dan brand image berpengaruh positif dan signifikan terhadap minat beli. Perceived value, diharapkan untuk PT Garuda Indonesia untuk dapat mempercepat durasi dalam proses refund dana ke konsumen. Service quality, diharapkan pihak PT Garuda Indonesia memberikan informasi kepada konsumen jika adanya perubahan informasi. Brand image, diharapkan PT Garuda Indonesia dapat mempertimbangkan dalam melakukan event-event seperti pameran yang dimana perlu juga dilakukan dibeberapa kota di Indonesia.
Pengaruh Perceived Value, Service Quality dan Brand Image Terhadap Minat Beli Tiket Pesawat pada PT Garuda Indonesia Balkhis, Kamelia; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Maulana, Ahmad
Journal of Comprehensive Science Vol. 3 No. 10 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i10.2390

Abstract

This research was conducted to determine the influence of perceived value, service quality and brand image on the interest in buying air tickets at PT Garuda Indonesia. The population in this study is all customers who purchase Garuda Indonesia flight tickets in the city of Palembang in 2024. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that perceived value, service quality and brand image have a positive and significant effect on buying interest. Perceived value, it is expected for PT Garuda Indonesia to be able to accelerate the duration of the process of refunding funds to consumers. Service quality, it is hoped that PT Garuda Indonesia will provide information to consumers if there is a change in information. Brand image, it is hoped that PT Garuda Indonesia can consider conducting events such as exhibitions which also need to be carried out in several cities in Indonesia.
Membangun Kepuasan Pelanggan Jamaah Umroh Melalui Aktivitas Komunikasi Pemasaran dan Persepsi Harga Rahman, Syafiq Fadlu; Saggaff Shihab, Muchsin; Hammad, Hammad
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 3 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i3.3482

Abstract

Studi ini bertujuan menganalisis bagaimana komunikasi pemasaran, kualitas layanan, dan persepsi harga memengaruhi kepuasan pelanggan. Dengan menggunakan analisis faktor konfirmatori orde kedua dan partial least square (SOCFA-PLS), penelitian ini melibatkan 856 konsumen yang dipilih secara acak, dengan 90 responden. Temuan menunjukkan bahwa komunikasi pemasaran, kualitas layanan, dan persepsi harga secara signifikan dan sebagian memengaruhi kepuasan pelanggan. Penelitian ini mencapai daya penjelas yang tinggi sebesar 96,1%, mengindikasikan model yang kuat. Memperkuat strategi pemasaran melalui aktivitas komunikasi yang efektif menjadi penting untuk kepuasan. Selain itu, meningkatkan kualitas layanan memainkan peran vital. Persepsi harga, yang mencerminkan keadilan, juga berdampak pada tingkat kepuasan. Penelitian ini menekankan interaksi faktor-faktor tersebut dalam membentuk kepuasan pelanggan, memberikan wawasan berharga bagi bisnis untuk meningkatkan strategi dan pengalaman pelanggan. Kata kunci: Komunikasi Pemasaran, Kualitas Pelayanan, Persepsi Harga, Kepuasan Pelanggan
The Influence of Online Consumer Reviews, Prices, and Consumer Trust on Online Purchase Decisions for Skincare Products on Shopee Kristin, Julie; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Rosa, Aslamia
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 5 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i5.140

Abstract

In the digital era, consumer purchasing decisions are increasingly influenced by various online factors, especially on e-commerce platforms such as Shopee. For skincare products, consumer reviews, price, and consumer trust levels are key factors that influence purchasing decisions. With more product choices and information available, it is important to understand how these factors influence consumer decisions. This study aims to examine the influence of online consumer reviews, price, and consumer trust on online purchasing decisions for skincare products on Shopee, given the importance of these factors in purchasing decisions in a competitive e-commerce market. This study aims to determine the effect of online consumer reviews, price, and consumer confidence on online purchasing decisions for skincare products at Shopee. The type of data used in this study is primary data obtained by distributing questionnaires. Respondents in this study were Shopee users who purchased skincare products in the period January - April 2024 with a sample size of 95 respondents. The data analysis technique used in this research is Multiple Linear Regression with the absolute value difference test method using SPSS 29.0. The results of this study prove that online consumer reviews, prices, and consumer confidence have a positive influence on online purchasing decisions for skincare products at Shopee. The results of this study imply that consumer reviews, price, and consumer trust are crucial factors that sellers of skincare products on Shopee must pay attention to in order to influence purchasing decisions. Sellers are advised to actively manage and respond to consumer reviews to build trust and improve their product reputation.
Pengaruh Perceived Value dan Brand Image Terhadap Keputusan Pembelian Konsumen Produk Elektronik Dawam, Khaerud; Saggaff Shihab, Muchsin
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1504

Abstract

Industri elektronik merupakan salah satu industri yang berkembang pesat di Indonesia. Persaingan di industri ini semakin ketat, sehingga perusahaan perlu memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh perceived value, dan brand image terhadap keputusan pembelian konsumen produk elektronik. Penelitian ini menggunakan metode kualitatif. Teknik pengumpulan data pada penelitian ini adalah studi literatur yang diperoleh dari Google Schoolar. Data yang telah terkumpul kemudian dianalisis dalam tiga tahapan yakni reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa Perceived value dan brand image merupakan dua faktor penting yang dapat memengaruhi keputusan pembelian konsumen produk elektronik. Perusahaan perlu meningkatkan perceived value dan brand image produknya untuk meningkatkan daya saing di pasar.
Co-Authors Ahmad MAULANA Anggraini, Alia Aslamia Rosa Balkhis, Kamelia Dawam, Khaerud Hammad, Hammad Kristin, Julie Marlina Widiyanti, Marlina Rahman, Beno Rahman, Syafiq Fadlu Tiffani Geja, Anadia