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All Journal Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Tourism, Hospitality and Culture Insights Journal
Setiawan, Mulkan
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Economics, Econometrics & Finance

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Strategi Bisnis Umkm Untuk Naik Kelas Pasca Covid-19 Syailendra, Siera; Setiawan, Mulkan; Sopian; Anggraini , Ria; Mustina Sari, Rahma
Jurnal Ilmiah Ekonomi Global Masa Kini Vol. 15 No. 1 (2024): Vol 15, No 1
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v15i1.4242

Abstract

This research focuses on those who own MSME businesses, the economy during Covid-19 and strategies for MSME businesses to run again after Covid-19 by using online sales strategies. The aim of this research focuses on MSME business strategies to move up in class, the impact of developing MSME business strategies after Covid-19 and the effectiveness of MSME business strategies to move up in class. The conclusion of this research is that digital promotion and marketing is the right choice at this time because it is easy to reach and seen by many people, where online promotion can have a good image and impression and can influence many people. Apart from that, we still have to change the mindset of MSMEs so that they have a business mindset, not just a trading mindset. As a result, micro and small businesses face challenges when trying to advance into the medium sector due to their ingrained focus on trade-related activities, such as daily transactions. When operating in the micro, small, medium, or even large business field, entrepreneurs must shift their mindset from a narrow commerce focus to encompass broader aspects of business management. Their business mindset is limited to a limited scope. In contrast, medium-sized businesses operate with a comprehensive business mindset, which includes not only transaction management but also financial oversight, customer relations, systems management, and human resource management. Unlike MSMEs, medium-sized businesses with a business mindset go beyond routine activities, delving into advanced processes such as financial analysis beyond basic transactions. Apart from that, you also need to learn about E-Commerce, Digital Marketing, Product Service Improvement, and Customer Relationship Marketing (CRM) so you can do MSMEs using Online Media, Social Media, and Digital Marketing. Keywords: Business Strategy,UMKM, Upper Grade, Post Covid-19
Effectiveness Of Coaching And Mentoring For Employee Career Development Within The Organization Syailendra, Siera; Setiawan, Mulkan; Sopian; Kusuma Atmaja, Efri Kusuma Atmaja; Rati Sari
Jurnal Ecoment Global Vol. 8 No. 3 (2023): Edisi Desember 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v8i3.3483

Abstract

Objective: This study aims to determine the effectiveness of coaching and mentoring for the career development of employees in organizations. Design/Methods/Approach: This study uses the research method used is the observation method, the library method, internet review and the analysis process is carried out using the literature review analysis method of previous journals.   Findings: Employees must know specifically what to do and be able to face obstacles to achieve effective performance, this is where coaching, mentoring and career counseling activities are needed. Originality/Value: Coaching and Mentoring are important for improving employee performance and providing different benefits for the organization. Practical/Policy implication: The results of the study show that coaching and mentoring help improve employee performance and setting goals leads to higher performance through increasing effort and motivation levels of employees, one of which is through career counseling.
Potensi Homestay sebagai Daya Tarik Wisata di Desa Tempirai, PALI Putri, Vania Okky; Hariman, Hariman; Permatasari, Mustika; Setiawan, Mulkan; Morena, M. Rian Ahdian
Tourism, Hospitality And Culture Insights Journal Vol 4 No 2 (2024): Tourism, Hospitality And Culture Insights Journal
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v4i2.643

Abstract

This research aims to identify and analyze the potential of homestays in Tempirai Village - PALI, which can be claimed as a tourism product in the region. This research is qualitative with a descriptive approach, which describes the existing conditions, especially accommodation in the form of homestays, as well as through potential analysis carried out on the 2A (Attractions and Accommodation) tourism product components. Data was collected through observation, interviews and literature study. The research results show that Tempirai Village has products that are quite ready to be developed as a tourist attraction, one of which is a Homestay with hospitality and a tourism-awareness by the local community. This potential is ultimately considered capable of supporting the development of Tempirai Village to become a tourist village in the future.
Co-Authors Anggraini , Ria Hariman, Hariman Kusuma Atmaja, Efri Kusuma Atmaja Morena, M. Rian Ahdian Mustina Sari, Rahma Permatasari, Mustika Putri, Vania Okky Rati Sari Siera Syailendra Sopian