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All Journal Jurnal Manajemen Perhotelan dan Pariwisata Journal of Hospitality Accommodation Management International Journal of Sustainable Competitiveness on Tourism
Putri, Vania Okky
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Effect of Tourist Attraction on Revisit Decisions with Visiting Interest as an Intervening Variable (Case Study: Punti Kayu Nature Park in Palembang) Anggraini, Meisya; Putri, Vania Okky; Simangunsong, Kartika Theresia; Priyanto, Wisanggeni Agus
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 01 (2025): IJSCOT IV-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i01.1624

Abstract

Abstract This research is motivated by the decrease of attraction of the Taman Alam Punti Kayu Nature Park which is the only natural tourist attraction in Palembang City. The study aims to determine the effect of tourist attraction on revisit decision with a visiting interest as intervening variables. Based on initial observations that have been made at Punti Kayu Nature Park Palembang, the attraction component is quite adequate for the accessibility, amenities, attractions, and other public facilities. The study included 95 individuals who visited the Punti Kayu Nature Park. The analysis of data used in this research is descriptive and quantitative, and uses the structural technique Equation Modeling (SEM-PLS) Version 3.0. to test the relationship between variables. The findings of the study are divided into two stages, an outer model evaluation that tests the validity and reliability of research data, and an inner model evaluation that tests the practicality of research instruments. Research findings indicate that variable appeal significantly affects revisit decisions and visiting interests. Subsequently, the interest in visiting has had a significant impact in mediating the appeal of tourist attraction and revisit decisions. Keywords: Tourits Attraction; Revisit Decision; Visiting Interest.
STRATEGI PENGELOLAAN HOMESTAY UNTUK MENINGKATKAN KEPUASAN WISATAWAN DI KABUPATEN PALI, SUMATERA SELATAN Putri, Vania Okky; Stiawan, Mulkan; Morena, M. Rian Ahdian; Hariman; Permatasari, Mustika
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.101629

Abstract

Perkembangan positif sektor pariwisata Indonesia pasca pandemi ditandai dengan peningkatan peringkat Indonesia ke posisi ke-22 dari 119 negara dalam Travel and Tourism Development Index (TTDI) tahun 2024 dirilis oleh World Economic Forum (WEF). Kontribusi terhadap tren ini terlihat pada tingkat daerah, salah satunya di Kabupaten Penukal Abab Lematang Ilir (PALI), Sumatera Selatan, yang tengah mengoptimalisasi potensi desa wisata. Salah satu elemen krusial dalam pembangunan desa wisata berupa akomodasi homestay, berperan sebagai penginapan dan media interaksi budaya dan sosial bagi wisatawan. Namun, pengelolaan homestay di kabupaten PALI masih menghadapi berbagai tantangan dari segi kualitas layanan dan keterlibatan masyarakat secara profesional. Oleh karena itu, penelitian ini bertujuan menyusun rekomendasi strategi pengelolaan homestay dalam rangka meningkatkan kepuasan wisatawan sebagai bagian dari pembangunan desa wisata. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif dan kuantitatif. Data penelitian dikumpulkan melalui wawancara, observasi, dokumentasi, dan penyebaran kuesioner. Hasil penelitian menunjukkan pengelolaan yang efektif secara optimal dapat dilakukan melalui peningkatan kapasitas sumber daya manusia, pengembangan atraksi wisata dan penguatan infrastruktur. Adapun strategi ini diharapkan mampu meningkatkan kepuasan wisatawan, memperpanjang durasi kunjungan, serta memberikan dampak ekonomi positif bagi komunitas lokal.
ANALISIS SENSE, FEEL, THINK, ACT DAN PENGARUHNYA TERHADAP LOYALITAS PELANGGAN DI FRONT OFFICE HOTEL OPI INDAH, BANYUASIN Hariman; Permatasari, Mustika; Putri, Vania Okky; Anggarini, Meisya; Taslim, Taslim
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1897

Abstract

This study investigates the influence of experiential marketing dimensions (sense, feel, think, and act) on customer loyalty at the front office service of Opi Indah Hotel Banyuasin, a mid-scale hotel in a non-metropolitan area of Indonesia. Motivated by the lack of empirical studies in local hotel contexts, this research applies a quantitative method using purposive sampling to survey 35 guests. Data were collected through Likert-scale questionnaires and brief interviews, and analyzed using multiple linear regression via SPSS. The findings reveal that all four experiential marketing dimensions significantly and positively affect customer loyalty, both partially and simultaneously. Among them, the think dimension emerged as the most influential, highlighting the importance of rational factors such as service speed, cleanliness, and price fairness. The model explains 95.1% of the variance in customer loyalty, supporting the validity of the Strategic Experiential Modules (SEM) framework in a local hospitality context. This research contributes to both theory and practice by expanding the geographical applicability of experiential marketing and providing insights for service strategy development in regional hotels.
Co-Authors Anggarini, Meisya Hariman Meisya Anggraini Morena, M. Rian Ahdian Permatasari, Mustika Priyanto, Wisanggeni Agus Simangunsong, Kartika Theresia Stiawan, Mulkan Taslim Taslim