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All Journal Daya Saing : Jurnal Ilmu Manajemen
Simanjuntak, Christin Grace
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Decision Sciences, Operations Research & Management Other

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PENERAPAN M-BANKING DALAM MENINGKATKAN JASA, LAYANAN PERBANKAN DI BANK RAKYAT INDONESIA Nainggolan, Desi Aminarti; Simanjuntak, Christin Grace; Nainggolan, Yuni Kafrina; Silalahi, Ignatius Valdo; Hutasoit, Naomi Serepina; Hasugian, Christnova; Siallagan, Hamonangan
Jurnal Daya Saing Vol. 11 No. 1 (2025)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i1.1926

Abstract

The implementation of m-banking at Bank Rakyat Indonesia is a strategic step to improve service quality and strengthen the relationship between banks and customers. Through innovation in m-banking features, the bank can meet the needs of customers who are increasingly diverse and modern. Digital education and literacy are important aspects to ensure customers understand and utilize m-banking services properly. In addition, customer data security should be a top priority in the development of digital services to build customer trust.
Co-Authors Hamonangan Siallagan Hasugian, Christnova Hutasoit, Naomi Serepina Nainggolan, Desi Aminarti Nainggolan, Yuni Kafrina Silalahi, Ignatius Valdo