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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Rizky Adi Candra Nasution
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Religion Education

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PUBLIC DIPLOMACY AND POLITICAL COMMUNICATION STRATEGIES IN NATION BRANDING Ahmad Sampurna Rambe; Afdal Hafiz Taka; Atika Syalsabila Putri; Fauzul Azmi Daulay; Rizky Adi Candra Nasution
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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In the era of globalization, characterized by narrative competition among nations and the rapid flow of digital information, a country's image has become a strategic asset that determines legitimacy and influence on the international stage. This study aims to analyze the relationship between public diplomacy and political communication strategies in shaping Indonesia’s national image. Using a qualitative-descriptive approach and literature review method, this research examines various case studies, policy documents, and academic literature to understand the patterns and practices of strategic communication employed by both state and non-state actors. The findings indicate that Indonesia's public diplomacy is implemented through various approaches, including digital campaigns, cultural exchanges, and the use of social media by political figures and government institutions. Structurally designed political communication strategies through national narratives, cultural symbols, and political representation have succeeded in building public trust and strengthening national identity in the eyes of the international community. Cultural approaches and digital communication serve as key tools in fostering emotional closeness and two-way interaction with the global public. These findings reinforce the importance of integrating public diplomacy and political communication as a foundation for building a positive, competitive, and sustainable national image.
THE STRATEGIC ROLE OF PUBLIC RELATIONS OF THE REGIONAL OFFICE OF THE MINISTRY OF RELIGIOUS AFFAIRS OF NORTH SUMATRA IN DISSEMINATING ISLAMIC INFORMATION THROUGH ONLINE MEDIA Nur Hanifah; Muhammad Al Fazar; Fadhlan Rizky Firdaus H. R.; Rizky Adi Candra Nasution; Muhammad Panususnan Harahap
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The development of information and communication technology has transformed patterns of interaction and ways of obtaining information, requiring government institutions to undergo digital transformation. This study aims to describe the communication strategy of the Public Relations Division of the Regional Office of the Ministry of Religious Affairs of North Sumatra Province in disseminating public information through online media. Using a qualitative descriptive approach, data were collected through observation and documentation of digital platforms managed by the office, such as the official website, Instagram, and Facebook. The findings reveal proactive, reactive, and collaborative communication strategies implemented across various digital platforms, including the development of the Pusaka application as a center for religious services. The use of online media has enhanced transparency, public participation, and institutional image. However, challenges such as low digital literacy among the public and the spread of hoaxes remain significant obstacles. Therefore, the Public Relations Division has developed educational content, strengthened collaboration with media outlets, and implemented digital literacy programs. These findings underscore the importance of professionalism and adaptability of government public relations in the digital communication era.
Co-Authors Afdal Hafiz Taka Ahmad Sampurna Rambe Atika Syalsabila Putri Fadhlan Rizky Firdaus H. R. Fauzul Azmi Daulay Muhammad Al Fazar Muhammad Panususnan Harahap Nur Hanifah