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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Atika Syalsabila Putri
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Religion Education

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COMPARATIVE ANALYSIS OF THE POSITIVIST AND INTERPRETIVE PARADIGMS IN QUALITATIVE RESEARCH (A Study of Research Methodology in Social Science) Winda Kustiawan; Atika Syalsabila Putri; Fahira Rahmah Hani; Nafiis Satria Pratama; Fadhlan Rizky Hazmar Firdaus Ritonga
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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: This study aims to analyze and compare two major paradigms in qualitative research methodology: the positivist paradigm and the interpretive paradigm. These paradigms differ fundamentally in their ontological, epistemological, and axiological assumptions, which influence how researchers perceive social reality, construct knowledge, and determine methodological approaches. The positivist paradigm emphasizes objectivity, empirical verification, and generalizability, whereas the interpretive paradigm focuses on subjective understanding, social context, and meaning-making. Using a descriptive qualitative approach through literature review, this research explores the strengths and limitations of each paradigm and their relevance in the context of contemporary social research. The findings indicate that paradigm selection must be aligned with the research objectives and the nature of the phenomena being investigated. This study is expected to provide conceptual contributions to researchers in establishing an appropriate methodological foundation for qualitative research.
PUBLIC DIPLOMACY AND POLITICAL COMMUNICATION STRATEGIES IN NATION BRANDING Ahmad Sampurna Rambe; Afdal Hafiz Taka; Atika Syalsabila Putri; Fauzul Azmi Daulay; Rizky Adi Candra Nasution
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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In the era of globalization, characterized by narrative competition among nations and the rapid flow of digital information, a country's image has become a strategic asset that determines legitimacy and influence on the international stage. This study aims to analyze the relationship between public diplomacy and political communication strategies in shaping Indonesia’s national image. Using a qualitative-descriptive approach and literature review method, this research examines various case studies, policy documents, and academic literature to understand the patterns and practices of strategic communication employed by both state and non-state actors. The findings indicate that Indonesia's public diplomacy is implemented through various approaches, including digital campaigns, cultural exchanges, and the use of social media by political figures and government institutions. Structurally designed political communication strategies through national narratives, cultural symbols, and political representation have succeeded in building public trust and strengthening national identity in the eyes of the international community. Cultural approaches and digital communication serve as key tools in fostering emotional closeness and two-way interaction with the global public. These findings reinforce the importance of integrating public diplomacy and political communication as a foundation for building a positive, competitive, and sustainable national image.
COMMUNICATION STRATEGY OF THE PUBLIC RELATIONS DIVISION OF LPM DINAMIKA IN DISSEMINATING ISLAMIC INFORMATION TO STUDENTS OF THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Faiz Ahmad Zidan; Nur Hanifah; Fahira Rahmah Hani; Atika Syalsabila Putri; Nanda Risani Raqiqah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study examines the Islamic public relations strategy implemented by the Student Press Organization (Student Press Institute or LPM) Dinamika in disseminating Islamic information to the academic community of the State Islamic University of North Sumatra (UINSU). The research observation was conducted at the LPM Dinamika headquarters using in-depth interview techniques. The rapid development of information technology and the rise of social media penetration demand that student organizations engaged in dakwah adapt effective communication methods to shape Islamic understanding among students. The research employed a qualitative approach with a case study design, focusing on LPM Dinamika’s digital public relations activities through the Instagram platform. Data collection was carried out through in-depth interviews with organization members, participatory observation of digital activities, and content analysis of published materials. The findings indicate that LPM Dinamika has successfully adopted Islamic public relations values in its digital communication practices by producing content that is informative, educational, and persuasive. This strategy reflects the application of core Islamic public relations principles such as truthfulness (ṣidq), trustworthiness (amānah), conveyance (tablīgh), and wisdom (faṭānah), as manifested in various content formats including Islamic articles, dakwah infographics, motivational quotes, and religious-themed storytelling videos. These public relations activities go beyond information delivery, fostering active student participation in dialogue, learning, and digital dakwah. The high level of audience engagement on LPM Dinamika's digital platforms highlights the effectiveness of its public relations strategy, particularly in building credibility and strengthening its reputation as a trusted campus press institution. This research contributes to the development of an Islamic public relations model in the digital era, especially in the context of student organizations at Islamic higher education institutions.
Co-Authors Afdal Hafiz Taka Ahmad Sampurna Rambe Fadhlan Rizky Hazmar Firdaus Ritonga Fahira Rahmah Hani Faiz Ahmad Zidan Fauzul Azmi Daulay Nafiis Satria Pratama Nanda Risani Raqiqah Nur Hanifah Rizky Adi Candra Nasution Winda Kustiawan