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All Journal Mudabbir: Journal Research and Education Studies Communicative : Jurnal Komunikasi dan Penyiaran Islam
Ahmad Sampurna Rambe
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Peran Komunikasi dalam Memahami Konflik Politik Ahmad Sampurna Rambe; Ainun Mardiah; Filza Frilatia Bahri; Muhammad Ibnu Thariq; Rifqi Qardhawi Arsyad
MUDABBIR Journal Research and Education Studies Vol. 5 No. 2 (2025): Vol. 5 No. 2 Juni-Desember 2025
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/mudabbir.v5i2.1294

Abstract

Penelitian ini mengkaji peran komunikasi dalam memahami konflik politik, dengan fokus pada bagaimana komunikasi dapat membentuk, memperburuk, atau meredakan ketegangan politik. Konflik politik sering kali dipicu oleh miskomunikasi, penyebaran informasi yang salah, dan polarisasi yang semakin tajam di media sosial. Melalui pendekatan kualitatif, penelitian ini menggunakan wawancara, observasi media sosial, dan studi literatur untuk menggali dinamika komunikasi dalam konflik politik. Temuan menunjukkan bahwa media sosial, meskipun mempercepat penyebaran informasi, sering kali memperburuk konflik melalui hoaks, ujaran kebencian, dan fenomena ruang gema (echo chamber). Namun, komunikasi yang konstruktif juga dapat menciptakan ruang untuk dialog, rekonsiliasi, dan pemahaman bersama.
PUBLIC DIPLOMACY AND POLITICAL COMMUNICATION STRATEGIES IN NATION BRANDING Ahmad Sampurna Rambe; Afdal Hafiz Taka; Atika Syalsabila Putri; Fauzul Azmi Daulay; Rizky Adi Candra Nasution
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

In the era of globalization, characterized by narrative competition among nations and the rapid flow of digital information, a country's image has become a strategic asset that determines legitimacy and influence on the international stage. This study aims to analyze the relationship between public diplomacy and political communication strategies in shaping Indonesia’s national image. Using a qualitative-descriptive approach and literature review method, this research examines various case studies, policy documents, and academic literature to understand the patterns and practices of strategic communication employed by both state and non-state actors. The findings indicate that Indonesia's public diplomacy is implemented through various approaches, including digital campaigns, cultural exchanges, and the use of social media by political figures and government institutions. Structurally designed political communication strategies through national narratives, cultural symbols, and political representation have succeeded in building public trust and strengthening national identity in the eyes of the international community. Cultural approaches and digital communication serve as key tools in fostering emotional closeness and two-way interaction with the global public. These findings reinforce the importance of integrating public diplomacy and political communication as a foundation for building a positive, competitive, and sustainable national image.
THE POLITICAL COMMUNICATION STRATEGY OF SUSILO BAMBANG YUDHOYONO IN CONSTRUCTING A CHARISMATIC IMAGE AS A NATIONAL LEADER Faiz Ahmad Zidan; Ahmad Sampurna Rambe; Muhammad Alfazar; Nursamsiah Pasya; Zulfan Affandi; Muhammad Panusunan Harahap
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study explores the charismatic leadership of Susilo Bambang Yudhoyono (SBY) in the context of political communication, highlighting his assertive, structured, meaningful, and charismatic communication style that defined his presidency in the Republic of Indonesia. Using a qualitative method with a literature study approach, this research analyzes how SBY’s military and academic background shaped his formal yet emotional communication character and his ability to foster a close relationship with the public through elegant rhetoric. Although he has completed his term in office, his charismatic image and cautious yet authoritative communication style remain relevant in Indonesia's political landscape. The findings indicate that SBY’s charismatic leadership not only had an impact during his presidency but also serves as a model for stable, intellectual, and ethical political communication for current and future leaders.
POLITICAL COMMUNICATION STRATEGIES IN THE DIGITAL ERA Ahmad Sampurna Rambe; Rara Ardina Khairi; Rashin Salsabila; Amelia Lestari Butar Butar; Risky Azzahra; Shendy Sanjaya
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

In the digital era, political communication has undergone a significant transformation, particularly in campaign strategies that utilize social media. Through this communication approach, political actors deliver messages, build images, and foster public engagement within the digital space. This study employs a literature review method to analyze how political communication adapts within the context of viral campaigns in digital media. The findings reveal that political communication is not merely an instrument for conveying information, but also a strategic tool capable of shaping public opinion, expanding campaign reach, and strengthening political legitimacy. This research offers valuable insights into the relationship between digital communication and political influence in the modern era.
DISCOURSE ANALYSIS OF THE ROLE OF SOCIAL MEDIA AS A POLITICAL CAMPAIGN TOOL (A Case Study Of The Instagram Account @dedimulyadi71) Ahmad Sampurna Rambe; Salman Kanz; Sri Indah Wati Harahap; Rizky Hazmar Firdaus Ritongga; Nafis Satria Pratama; Rafli Surya Dharma
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to analyze how social media, particularly Instagram, is utilized as a political campaign tool by Dedi Mulyadi through the account @dedimulyadi71. Employing Teun A. Van Dijk's model of critical discourse analysis, the research explores three main dimensions: text structure, social cognition, and social context. The data were collected from uploaded content including photos, videos, captions, hashtags, and public comments, which were then examined qualitatively to uncover ideological meanings and the political communication strategies employed. The findings reveal that Dedi Mulyadi utilizes visual narratives and emotionally charged language to construct a populist image one that is close to local culture and responsive to social issues. This strategy enhances his connection with voters and fosters high levels of public engagement. Instagram proves to be an effective alternative campaign space for shaping public opinion and mobilizing political support in the digital era, characterized by post-truth dynamics and symbolic populism.
THE ROLE OF ELECTORAL CAMPAIGNS IN STRENGTHENING DEMOCRATIC PARTICIPATION (A Case Study of The 2024 Legislative Election In North Sumatra) Ahmad Sampurna Rambe; Elman; Latifah Rahmawati; Defi Nurfajaria; Raysa Finarik Rambe; Fauzi Iqbal
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to examine how electoral campaigns contribute to strengthening democratic participation in the 2024 Legislative Election in North Sumatra. Conceptually, electoral campaigns serve as a vital instrument in democratic systems, functioning as a communication bridge between candidates and voters that can enhance political awareness and encourage civic engagement in the electoral process. The research explores the dynamics of campaign implementation in North Sumatra, including the strategies employed by political parties and legislative candidates, the influence of social media, and the role of civil society. The findings indicate that informative and inclusive campaigns have a significantly positive impact on voter participation, particularly among young voters and first-time voters. However, several challenges remain, such as vote-buying practices, the spread of misinformation, and low political literacy, all of which can hinder democratic consolidation at the local level. This study highlights the importance of implementing stricter campaign regulations, continuous political education, and collaboration among the General Elections Commission (KPU), political parties, and civil society organizations to foster a more participatory and democratic electoral process. A qualitative case study approach was adopted to examine the function of electoral campaigns in enhancing democratic participation during the 2024 Legislative Election in North Sumatra. The qualitative method was chosen for its ability to investigate socio-political phenomena in a contextual and in-depth manner, based on the experiences and perspectives of individuals directly involved in the campaigns. Campaigns that emphasized information-sharing, inclusivity, and the use of social media were found to be effective in stimulating participation, especially among youth and novice voters. Nevertheless, persistent challenges such as money politics, the spread of hoaxes, and weak political literacy continue to hinder the improvement of democratic quality at the local level. Therefore, campaign regulations particularly those concerning digital media must be reinforced, and public political awareness must be improved so that voters can think critically and are not easily influenced by disinformation or transactional politics.
THE TRANSFORMATION OF PERSUASIVE TECHNIQUES IN POLITICAL COMMUNICATION IN THE DIGITAL ERA Ahmad Sampurna Rambe; Gita Vita Loka; Muhammad Darul Fikhry; Fahira Rahmah Hani; Aprilian Valentiyo
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study explores persuasive techniques in political communication in the ever-evolving digital era, where social media platforms offer real-time interaction opportunities while simultaneously presenting significant challenges. The research focuses on the importance of a deep understanding of complex audience characteristics, the spread of disinformation, and the urgent need for ethical and socially responsible dimensions in every political campaign. Using a qualitative approach with literature review and content analysis methods, this article identifies various persuasive strategies, including compelling narratives, emotional appeal, message repetition, and the integration of accurate data and facts to build credibility. The findings reveal that the effectiveness of persuasion depends not only on communication skills but also on the communicator's ability to adapt to audience skepticism, understand cultural contexts, and counter hoaxes. Therefore, this study concludes that a holistic and sustainable approach combining persuasive expertise with integrity, transparency, and a commitment to democratic dialogue is key to achieving political goals and fostering meaningful public participation.
Co-Authors Afdal Hafiz Taka Ainun Mardiah Amelia Lestari Butar Butar Aprilian Valentiyo Atika Syalsabila Putri Defi Nurfajaria Elman Fahira Rahmah Hani Faiz Ahmad Zidan Fauzi Iqbal Fauzul Azmi Daulay Filza Frilatia Bahri Gita Vita Loka Latifah Rahmawati Muhammad Alfazar Muhammad Darul Fikhry Muhammad Ibnu Thariq Muhammad Panusunan Harahap Nafis Satria Pratama Nursamsiah Pasya Rafli Surya Dharma Rara Ardina Khairi Rashin Salsabila Raysa Finarik Rambe Rifqi Qardhawi Arsyad Risky Azzahra Rizky Adi Candra Nasution Rizky Hazmar Firdaus Ritongga Salman Kanz Shendy Sanjaya Sri Indah Wati Harahap Zulfan Affandi