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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Risky Azzahra
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Religion Education

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DISCOURSE ANALYSIS OF THE REPRESENTATION OF DA'WAH VALUES IN THE INSTAGRAM CONTENT OF @hanan_attaki Winda Kustiawan; Risky Azzahra; Muhammad Alfazar; Fauzi Iqbal
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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The development of digital technology has transformed the patterns of da'wah communication in the modern era, particularly through the use of social media as a medium for disseminating Islamic messages. This study aims to analyze the da'wah communication strategies employed by Ustaz Hanan Attaki through the Instagram platform. Using a qualitative approach and content analysis method, this research examines the form, style, and effectiveness of the da'wah messages conveyed through both visual and narrative content on the @hanan_attaki account. The findings reveal that Ustaz Hanan Attaki utilizes simple and relatable language, engaging visual elements, and contemporary themes that resonate with the lives of younger generations. His communication strategies include a personal approach, storytelling techniques, and the integration of religious symbols with modern lifestyle elements. These findings suggest that the integration of da'wah and digital media can enhance the reach and appeal of religious messages, particularly among millennial and Gen Z audiences. This research is expected to contribute to the development of Islamic preaching strategies that are relevant to the dynamics of new media.
POLITICAL COMMUNICATION STRATEGIES IN THE DIGITAL ERA Ahmad Sampurna Rambe; Rara Ardina Khairi; Rashin Salsabila; Amelia Lestari Butar Butar; Risky Azzahra; Shendy Sanjaya
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

In the digital era, political communication has undergone a significant transformation, particularly in campaign strategies that utilize social media. Through this communication approach, political actors deliver messages, build images, and foster public engagement within the digital space. This study employs a literature review method to analyze how political communication adapts within the context of viral campaigns in digital media. The findings reveal that political communication is not merely an instrument for conveying information, but also a strategic tool capable of shaping public opinion, expanding campaign reach, and strengthening political legitimacy. This research offers valuable insights into the relationship between digital communication and political influence in the modern era.
Co-Authors Ahmad Sampurna Rambe Amelia Lestari Butar Butar Fauzi Iqbal Muhammad Alfazar Rara Ardina Khairi Rashin Salsabila Shendy Sanjaya Winda Kustiawan