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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Gita Vita Loka
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Religion Education

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THE ROLE OF PUBLIC RELATIONS AT THE OFFICE OF RELIGIOUS AFFAIRS IN RAISING PUBLIC AWARENESS OF SUSTAINABLE MARRIAGE (A Case Study At The Office Of Religious Affairs In Percut Sei Tuan Sub-District, Deli Serdang Regency) Gita Vita Loka; Salman Kanz; Muhammad Darul Fikhry; Elman
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The low level of public awareness regarding the importance of mental, spiritual, and legal preparedness in building a household presents a challenge to achieving healthy and sustainable marriages. This study aims to analyze the role of public relations at the Office of Religious Affairs (KUA) in Percut Sei Tuan Sub-District in enhancing community awareness of quality marriages. Using a descriptive qualitative approach and a case study method, data were collected through interviews, observations, and documentation. The findings reveal that the public relations division of the KUA plays a strategic role as an educational facilitator, value communicator, and social connector through programs such as premarital counseling, sakinah family guidance, and the utilization of both traditional and digital media. The KUA applies the Public Information and Two-Way Symmetrical models to deliver messages in both informative and dialogic ways. These findings indicate that professionally managed public relations, grounded in local values, can effectively increase public understanding of the importance of legitimate, healthy, and sustainable marriages. The implications suggest that the KUA should strengthen the capacity of its public relations functions and expand the reach of its educational efforts through more adaptive communication innovations.
THE TRANSFORMATION OF PERSUASIVE TECHNIQUES IN POLITICAL COMMUNICATION IN THE DIGITAL ERA Ahmad Sampurna Rambe; Gita Vita Loka; Muhammad Darul Fikhry; Fahira Rahmah Hani; Aprilian Valentiyo
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study explores persuasive techniques in political communication in the ever-evolving digital era, where social media platforms offer real-time interaction opportunities while simultaneously presenting significant challenges. The research focuses on the importance of a deep understanding of complex audience characteristics, the spread of disinformation, and the urgent need for ethical and socially responsible dimensions in every political campaign. Using a qualitative approach with literature review and content analysis methods, this article identifies various persuasive strategies, including compelling narratives, emotional appeal, message repetition, and the integration of accurate data and facts to build credibility. The findings reveal that the effectiveness of persuasion depends not only on communication skills but also on the communicator's ability to adapt to audience skepticism, understand cultural contexts, and counter hoaxes. Therefore, this study concludes that a holistic and sustainable approach combining persuasive expertise with integrity, transparency, and a commitment to democratic dialogue is key to achieving political goals and fostering meaningful public participation.
Co-Authors Ahmad Sampurna Rambe Aprilian Valentiyo Elman Fahira Rahmah Hani Muhammad Darul Fikhry Salman Kanz