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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Salman Kanz
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Religion Education

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DISCOURSE ANALYSIS OF THE ROLE OF SOCIAL MEDIA AS A POLITICAL CAMPAIGN TOOL (A Case Study Of The Instagram Account @dedimulyadi71) Ahmad Sampurna Rambe; Salman Kanz; Sri Indah Wati Harahap; Rizky Hazmar Firdaus Ritongga; Nafis Satria Pratama; Rafli Surya Dharma
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to analyze how social media, particularly Instagram, is utilized as a political campaign tool by Dedi Mulyadi through the account @dedimulyadi71. Employing Teun A. Van Dijk's model of critical discourse analysis, the research explores three main dimensions: text structure, social cognition, and social context. The data were collected from uploaded content including photos, videos, captions, hashtags, and public comments, which were then examined qualitatively to uncover ideological meanings and the political communication strategies employed. The findings reveal that Dedi Mulyadi utilizes visual narratives and emotionally charged language to construct a populist image one that is close to local culture and responsive to social issues. This strategy enhances his connection with voters and fosters high levels of public engagement. Instagram proves to be an effective alternative campaign space for shaping public opinion and mobilizing political support in the digital era, characterized by post-truth dynamics and symbolic populism.
SOCIAL REPRESENTATION AND ETHICAL COMMUNICATION IN CONTEMPORARY ISLAMIC PREACHING (A Content Analysis of Gus Miftah’s Viral Video on the Sweet Iced Tea Seller Incident) Fauzi, Winda Kustiawan; Afdal Hafiz Takar; Salman Kanz; Fauzi, Rizky Adi Candra Nasution
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i2.3413

Abstract

This study is motivated by significant changes in da’wah (Islamic preaching) practices in the digital era, where social media has become a new space for preachers to deliver religious messages, while also presenting complex ethical and social meaning challenges. The viral video of Gus Miftah involving a sweet iced tea vendor serves as a concrete example of how a da’wah message can generate controversy due to its social representation and communicative style. Using Stuart Hall’s theory of representation, this research aims to analyze how meaning is constructed, conveyed, and interpreted within the context of contemporary da’wah, and how communication ethics and local cultural values are reflected in the process. This study employs a qualitative approach with a descriptive qualitative research type and a qualitative content analysis design. Data were collected through documentation and archival analysis of the video content and digital sources. The findings reveal that the social meaning in Gus Miftah’s da’wah shifts through an encoding–decoding mechanism, where the term “goblog” undergoes reinterpretation when transferred to the digital realm. His egalitarian and humorous discursive practice becomes problematic when faced with a culturally diverse virtual audience. The da’wah reflects tensions between local wisdom and the universal values of Islam. This study recommends the development of digital da’wah strategies that are more sensitive to audience diversity and emphasizes the need for reinterpretation of preaching methods that align with Islamic communication ethics in modern public spheres.
Co-Authors Afdal Hafiz Takar Ahmad Sampurna Rambe Elman Fauzi, Rizky Adi Candra Nasution Fauzi, Winda Kustiawan Gita Vita Loka Muhammad Darul Fikhry Nafis Satria Pratama Rafli Surya Dharma Rizky Hazmar Firdaus Ritongga Sri Indah Wati Harahap