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Kenedii, Jon
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Education Languange, Linguistic, Communication & Media Mathematics Other

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ANALISIS STRATEGI FRONTLINER DALAM MEMAKSIMALKAN LAYANAN NASABAH MENGGUNAKAN APLIKASI MUAMALAT DIGITAL ISLAMIC NETWORK (Studi Pada Bank Muamalat KC Payakumbuh) Putra, Rehanzi; Kenedii, Jon
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 5 (2024): Agustus
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i5.165

Abstract

The purpose of this study is to examine (1) How the strategies that have been carried out by frontliners in maximizing customer services using the Muamalat DIN (Digital Islamic Network) Application at Bank Muamalat KC Payakumbuh; (2) What are the obstacles and conveniences that customers feel when using the Muamalat DIN (Digital Islamic Network) application at Bank Muamalat KC Payakumbuh. This research is a field research using descriptive qualitative research methods. The subjects in this study are Bank Muamalat KC Payakumbuh, especially in the service department or frontliner of 3 people and several customers of Bank Muamalat KC Payakumbuh. The data collection technique in this study uses observation, interview and documentation techniques. The results of this study show that (1) In maximizing customer services using the Muamalat DIN Bank Muamalat KC Payakumbuh application. Bank Muamalat's frontliners implement customer service strategies and marketing mixes, by directly visiting customers, ATMs, SMS blasts, sales calls, and old mobile banking. (2) Based on the strategy that has been carried out by the bank frontliner, of course, there are obstacles and ease in carrying out their work. The obstacle faced was the problem of the network suddenly going down and when educating elderly customers to use Muamalat DIN. Meanwhile, the convenience felt is that it makes it easier to control account balances, saves in any aspect, and reduces transactions in the office
ANALISIS KEPUASAN BELANJA ONLINE DAN KAITANNYA TERHADAP PEMBELIAN ULANG (Studi Pada Mahasiswa Perbankan Syariah Angkatan 2020 UIN Sjech M.Djamil D.jambek Bukittinggi) Maharani, Rita; Kenedii, Jon
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 5 (2024): Agustus
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i5.166

Abstract

This research examines the impact of Online Shopping Satisfaction on Repeat Purchases among students of the 2020 class of the Sharia Banking department at UIN Sjech M. Djamil Djambek Bukittinggi. A quantitative approach was chosen for this study. In data analysis, several stages were applied: first, instrument testing, which includes validity and reliability tests; second, classical assumption testing, which involves normality tests; third, hypothesis testing, consisting of simple linear regression analysis, correlation coefficient tests, determination tests, and finally, t-tests. In this research, data processing was conducted using SPSS version 26 software. The statistical t-test analysis identified that the Online Shopping Satisfaction variable (X) has a significant effect on Repeat Purchases (Y), with a t-statistic value of 5.496, which exceeds the critical t-value of 1.991. Furthermore, the determination coefficient analysis revealed that Online Shopping Satisfaction (X) contributes 28.2% to Repeat Purchases (Y). In comparison, the remaining 71.8% is influenced by other factors not explained in this study
Co-Authors Maharani, Rita Putra, Rehanzi