<![CDATA[This research examines the impact of Online Shopping Satisfaction on Repeat Purchases among students of the 2020 class of the Sharia Banking department at UIN Sjech M. Djamil Djambek Bukittinggi. A quantitative approach was chosen for this study. In data analysis, several stages were applied: first, instrument testing, which includes validity and reliability tests; second, classical assumption testing, which involves normality tests; third, hypothesis testing, consisting of simple linear regression analysis, correlation coefficient tests, determination tests, and finally, t-tests. In this research, data processing was conducted using SPSS version 26 software. The statistical t-test analysis identified that the Online Shopping Satisfaction variable (X) has a significant effect on Repeat Purchases (Y), with a t-statistic value of 5.496, which exceeds the critical t-value of 1.991. Furthermore, the determination coefficient analysis revealed that Online Shopping Satisfaction (X) contributes 28.2% to Repeat Purchases (Y). In comparison, the remaining 71.8% is influenced by other factors not explained in this study]]>
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