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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Ismul Khobir
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Pengaruh Kualitas Produk, Citra Merek dan Kualitas Layanan terhadap Kepuasan Konsumen pada Pembelian Spare Part Merek BRT: Studi Kasus di Bengkel Hi-Standard Workhsop and Garage Ismul Khobir; Lukitaningsih, Ambar; Tria Hatmanti Hutami, Lusia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1126

Abstract

This study aims to test whether Product Quality, Brand Image and Service Quality have an influence on Consumer Satisfaction in BRT brand spare part products. This study took samples from BRT brand spare part users. The method used in determining the sample is nonprobability sampling using the purposive sampling method. Data collection was carried out using questionnaires that were shared online through google forms. The number of respondent data processed was 130 people obtained based on the provisions of the Hair formula, namely the indicator multiplied by 8. The data of this study were analyzed using multiple linear analysis and this processing was carried out using SPSS version 26. The results of this study show that the Product Quality variable (X1), Brand Image variable (X2) and Service Quality variable (X3) have a simultaneous and partial effect on the Consumer Satisfaction variable (Y).
Analisis Pengaruh Kualitas Produk, Citra Merek dan Kualitas Layanan terhadap Kepuasan Konsumen pada Pembelian Spare Part Merek BRT: Studi Kasus di Bengkel Hi-Standard Workhsop and Garage Ismul Khobir; Lukitaningsih, Ambar; Tria Hatmanti Hutami, Lusia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1126

Abstract

This study aims to test whether Product Quality, Brand Image and Service Quality have an influence on Consumer Satisfaction in BRT brand spare part products. This study took samples from BRT brand spare part users. The method used in determining the sample is nonprobability sampling using the purposive sampling method. Data collection was carried out using questionnaires that were shared online through google forms. The number of respondent data processed was 130 people obtained based on the provisions of the Hair formula, namely the indicator multiplied by 8. The data of this study were analyzed using multiple linear analysis and this processing was carried out using SPSS version 26. The results of this study show that the Product Quality variable (X1), Brand Image variable (X2) and Service Quality variable (X3) have a simultaneous and partial effect on the Consumer Satisfaction variable (Y).
Co-Authors Ambar Lukitaningsih Hutami, Lusia Tria Hatmanti