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Analisis Konten Media Sosial Instagram Bengkulu Info Sebagai Media Penyebaran Informasi Lokal Effendi, Virgo; Narti , Sri; Dianthi , Martha Heriniazwi
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 2 (2024): Juni
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i2.784

Abstract

Instagram is a social media application that allows users to take photos, apply digital filters (effects to photos), and share them. This research aims to analyze the content of the Bengkulu Info Instagram social media as a medium for disseminating local information. This research is a qualitative research. Based on the Four Pillars Social Media Strategy Theory according to the theory of Lon Safko & David K Brake. The results of this research show that the entertainment content presented by @bengkuluinfo is interesting, varied, effective and unique and popular with consumers so that the audience does not feel bored and is entertained by up to date content. However, when presenting entertainment content, attention needs to be paid so that it is not excessive and out of context with the image that @bengkuluinfo has. The application of collaborative content on Instagram social media provides a positive opportunity for @bengkuluinfo on how to work together to make good things more effective and more efficient with the same goal, common perception, willingness to process, providing mutual benefits, honesty, compassion and the community. The information content uploaded by Instagram @bengkuluinfo has an interesting concept and the information provided in the content is very clear so that the content presented can make it easier for Instagram followers @bengkuluinfo to understand the content, and of course followers on Instagram can feel fulfilled by the information content provided. so that followers can clearly pay attention to the contents of the uploaded information content. The educational content analyzed in the post "Putera Bengkulu takes part in a piano competition in Hong Kong" shows how Instagram @bengkuluinfo educates its followers to innovate in order to create a more advanced future. Thus, the four pillars strategy can be an effective step in disseminating local information through the Instagram social media account @bengkuluinfo.
Representasi Kepemimpinan Dalam Film Barbie Respati, Arum Indah; Sari, Sapta; Dianthi , Martha Heriniazwi
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 3 (2024): September
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i3.831

Abstract

Leadership is the power to influence someone to do or not do something. For this reason, leadership requires the active use of abilities to influence others and in realizing the goals of the organization that have been set. Leadership is a behavior of individual who leads the activities of a group to a goal that wants to be created together, so this research aims to find out leadership representation in Barbie movie. The theory used is Roland Barthes Semiotics that known as one of the structural thinkers who are keen to practice Saussure's linguistic and semioligi models. Qualitative research method is a research method used in research natural object conditions, (as opposed to the experiments) where the researcher is the key instrument, data collection techniques are triangulated (combined), data analysis is inductive. The results of this study are connotative analysis in the scene opens up deeper layers of meaning from the narrative, highlighting the psychological, social, and political aspects contained in it. Barbie's tears, as a symbol of sadness, not only reflect her emotional expression, but also connote vulnerability and weakness often related to feminine stereotypes. It shows how gender norms influence the way we interpret and respond to one's emotions, as well as reflecting power dynamics in society. The changes that take place in Barbie's home, from a beautiful and comfortable place to something she no longer recognizes, reflect the consequences of the social changes brought about by patriarchy. Patriarchy, as a symbol of masculine domination, is present in the changes brought by Ken. This highlights how patriarchal ideology affects the personal dynamics between Barbie and Ken, as well as the social and cultural structures in Barbie Land. It provides an example of how gender ideology affects everyday reality.
Communication Strategies By The Leaders Of Pt. Enseval Putra Megatrading, Tbk Bengkulu Herdiansyah, Reski; Putra , Dilmai; Dianthi , Martha Heriniazwi
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.968

Abstract

The strategy of communication by leadership is one of the important factors in creating a conducive work environment and enhancing employee motivation. This research is motivated by the significance of the role of leadership in delivering information and building healthy interpersonal relationships in the workplace. The problem formulation in this study is how the communication strategy of PT. Enseval Putra Megatrading, Tbk Bengkulu motivates employees. The objective of this research is to describe the communication strategies implemented by company leaders to encourage employee spirit and performance. This research uses a qualitative descriptive approach. Data collection techniques were conducted through in-depth interviews, direct observation, and documentation study. The research informants consisted of leaders, secretaries, warehouse heads, and staff employees. Data analysis used the interactive model by Miles and Huberman, through stages of data reduction, data presentation, and conclusion drawing. This study refers to Harold D. Lasswell's communication theory, which analyzes the communication process through five main elements: Who (who is the communicator), Says What (what is the message), In Which Channel (communication channel), To Whom (who is the communicator), and With What Effect (the effect of communication produced). The results of the study indicate that the leaders of PT. Enseval Bengkulu implement five communication strategies, namely information openness, two-way communication, personal approach, appreciation, and inspirational delivery of vision and mission. These strategies have proven to enhance employee motivation, engagement, and performance. Strategic leadership communication contributes positively to work spirit and productivity. The recommendation from this study is for leaders to continue developing more adaptive, responsive, and participatory communication, as well as to optimally utilize communication technology to reach all employees evenly.
Communication Strategy Of Radio Republik Indonesia (RRI) Bengkulu In Retaining Listeners Through Youtube Content (A Study On Programa 1 Channel: Dialog Interaktif Pagi) Irawan, Tinton; Narti , Sri; Dianthi , Martha Heriniazwi
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.1256

Abstract

This study examines the communication strategy of Radio Republik Indonesia (RRI) Bengkulu in retaining listeners through YouTube content, focusing on Programa 1’s “Dialog Interaktif Pagi.” The research uses a descriptive qualitative approach to capture how a public broadcasting institution adapts to digital media consumption. Data were collected through observation, in-depth interviews with key informants (the Head of the Broadcasting Team and the program host), and documentation of broadcasting activities and YouTube content. The analysis is guided by Susan Tyler Eastman’s framework, which highlights five strategic dimensions: compatibility, habit formation, control of audience flow, conservation of program resources, and mass appeal. Findings indicate that RRI Bengkulu aligns program topics and presentation styles with audience needs, maintains listening habits through consistent scheduling and recognizable program identity, and directs audience flow by integrating on-air and online promotion. The station also optimizes limited resources by repackaging broadcast materials into digital formats and strengthening teamwork in production planning. Finally, RRI Bengkulu enhances mass appeal by selecting accessible themes, encouraging audience participation, and using YouTube to expand reach beyond traditional radio listeners. Overall, these strategies help RRI Bengkulu sustain loyal audiences while attracting new viewers in the digital era, supporting the relevance and competitiveness of public radio broadcasting.
Self-Commodification Of University Students In Tiktok Content: A Visual And Verbal Semiotic Analysis Novita , Eni; Julianti , Irene; Dianthi , Martha Heriniazwi
Multidisciplinary Journals Vol. 3 No. 1 (2026): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i1.1182

Abstract

This study examines the process of self commodification among Indonesian migrant university students through TikTok content using a visual and verbal semiotic analysis. As economic pressures increase, many students living away from their hometowns utilize TikTok as an alternative source of income by transforming personal identity, emotions, and everyday experiences into monetizable content. This research employs a qualitative approach grounded in Roland Barthes’ semiotic framework, focusing on denotation, connotation, and myth to interpret meanings embedded in student generated TikTok videos. The findings indicate that self commodification is constructed through recurring visual and verbal signs that depict ordinary student life while simultaneously conveying struggle, authenticity, and perseverance. At the mythological level, these representations normalize digital labor and frame self commodification as a natural and acceptable strategy for economic survival. The study highlights how TikTok functions not only as a communication platform but also as a space where identity performance and economic necessity intersect. This research contributes to communication studies by providing a critical understanding of meaning making, digital labor, and identity construction among Indonesian migrant university students.