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All Journal Journal of Comprehensive Science Jurnal Indonesia Sosial Teknologi Jurnal Ekonomi, Teknologi dan Bisnis
Rihadatul Aisy, Mamduh
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Astronomy Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences

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Tren Bisnis Online: Analisis Perubahan Konsumen Dan Strategi Pengembangan Bisnis Di Era Digital Rihadatul Aisy, Mamduh
Journal of Comprehensive Science Vol. 3 No. 3 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i3.659

Abstract

Bisnis online telah menjadi fenomena yang mengubah lanskap perdagangan global dalam beberapa tahun terakhir. Dengan pertumbuhan teknologi digital dan penetrasi internet yang semakin luas, pelaku bisnis telah beralih untuk memanfaatkan platform online sebagai sarana untuk memasarkan produk dan layanan mereka. Penelitian ini bertujuan untuk menganalisis tren bisnis online yang sedang berkembang, fokus pada perubahan perilaku konsumen dan strategi pengembangan bisnis yang relevan dalam menghadapi tantangan dan peluang di era digital saat ini. Metode penelitian yang digunakan meliputi survei konsumen, analisis data transaksi online, dan wawancara dengan pemilik bisnis online. Hasil penelitian menunjukkan adanya pergeseran dalam preferensi konsumen untuk berbelanja secara online, didorong oleh faktor-faktor seperti kenyamanan, harga kompetitif, dan variasi produk yang lebih luas. Selain itu, ditemukan bahwa adaptasi strategi bisnis yang responsif terhadap kebutuhan konsumen, termasuk penggunaan teknologi AI untuk personalisasi pengalaman pelanggan dan investasi dalam logistik yang efisien, merupakan kunci keberhasilan dalam lingkungan bisnis online yang kompetitif. Implikasi praktis dari penelitian ini adalah pentingnya bagi pelaku bisnis online untuk terus memantau dan mengantisipasi perubahan dalam perilaku konsumen serta mengadopsi strategi yang inovatif dan berkelanjutan untuk memperkuat keunggulan kompetitif mereka. Kesimpulannya, studi ini memberikan wawasan yang berharga bagi pemangku kepentingan bisnis online untuk memahami dinamika pasar dan mengambil langkah-langkah yang tepat untuk merespons tren bisnis yang sedang berkembang di era digital ini.
Cross-site scripting (xss) vulnerability in the cirebon district health service web system Elan Maulani, Isma; Kholipah, Siti Ainul; Rihadatul Aisy, Mamduh
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1085

Abstract

In an era of rapid growth in information technology, the enormous benefits generated are also accompanied by significant security risks. This research was conducted by an independent security researcher, Isma Elan Maulani, to identify and analyze security vulnerabilities on the Cirebon District Health Service website. The focus of the research centered on the "Search" page, where the main finding was the presence of a Cross-Site Scripting (XSS) vulnerability. XSS opens up the potential for attackers to insert and execute JavaScript scripts within web pages, threatening the security and integrity of data. Tests involving custom input successfully proved that JavaScript scripts could be executed without any sanitization or protection. These findings show the urgency to improve the security of the Cirebon District Health Service website. Recommended remedial steps involve implementing effective input sanitation, more rigorous validation of user input data, and implementing stricter security policies. Collaboration with authorities and cybersecurity researchers is recommended to gain additional insights and more comprehensive solutions. Digital security is not only the responsibility of developers, but also a collective obligation to create a safer and more secure online environment for all users.
Effectivenessof Micro-Influencer Collaboration on Engagement and Brand Awareness: A Case Study of the Instagram Account of LSPDitekindo (@ditekindo) Astuti, Aurelia Widya; Rafli Firmansah, Satrio; Rihadatul Aisy, Mamduh; Slamet Riyadi, Rega
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 10 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/2a0xvw25

Abstract

Professional Certification Institutions (LSP) require effective digital communication strategies to reach their target audiences in the digital age. LSP Ditekindo's Instagram performance is not yet optimal, with low engagement rates and limited awareness conversion, thus requiring the right influencer collaboration strategy. This study aims to identify and describe the collaboration strategy between LSP Ditekindo and influencers in improving Instagram account performance, as well as evaluate the effectiveness of collaborative content in building engagement and brand awareness. The study uses a mixed-method approach, collecting quantitative data from Instagram Insights and qualitative data through interviews. The analysis was conducted using a descriptive comparative method, calculating the engagement rate using the formula (Total Interactions/Total Reach & Impressions) × 100%. The collaboration with influencer Lukman Acep Nul Hakim resulted in significant improvements: followers increased by 190 (0.81%), likes surged by 5,050%, Reach & Impressions rose by 277%, and the total engagement rate increased from 0.02% to 4.78%. LSP Ditekindo achieved an “Excellent” status across three industry benchmarking indicators in the B2B sector. The results validate the Trust Transfer Theory, Social Proof Theory, and Uses and Gratifications Theory, with key success factors including the accuracy of influencer selection, the authenticity of message delivery, and strategic timing.
Co-Authors Astuti, Aurelia Widya Elan Maulani, Isma Kholipah, Siti Ainul Rafli Firmansah, Satrio Slamet Riyadi, Rega