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All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Faisal Akbar Zainal
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Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other

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Effect of Online Marketing (E-Commerce) Activities to the Advantages of Competing Traditional Culinary Products in South Sulawesi Syahrial; Lily Dianafitry Hasan; Muhammad Musawantoro; Faisal Akbar Zainal
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 2, No 1 February (2020)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v2i1.47

Abstract

This study aims to determine whether the method of Online marketing (Ecommerce) influences competitive advantage This type of research is quantitative descriptive with statistical data analysis, where the population and sample are all traditional culinary industries in South Sulawesi especially in Makassar, Pare-Pare, Bulukumba and Bantaeng. This research was conducted by distributing questionnaires to 80 respondents. Samples were taken by puposive sampling. Data analysis was performed using regression analysis The results of this study indicate that the influence of online methods (Ecommerce) on competitive advantage is partially significant.
Potensi Hutan Mangrove Sebagai Daya Tarik Wisata (Studi Kasus Pada Hutan Mangrove Idaman Kec. Tarowang, Kab. Jeneponto, Prov. Sulawesi Selatan) Syamsu Rijal; Faisal Akbar Zainal; Muh. Zainuddin Badollahi
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 2, No 2 August (2020)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v2i2.59

Abstract

The Research of the potential of mangrove forests as an educational tourism is a survey research that focuses on the richness of mangrove forest ecosystems and its potential as an economic driver for the community through educational tourism activities. This research was conducted in the Idaman mangrove forest, Tarowang sub-district, Jeneponto South Sulawesi province. Data collection techniques used were through questionnaires, interviews, and documentation. The results showed that the characteristics of the Idaman mangrove forest consist of various species of mangrove plants, birds, and other mangrove ecosystems that are very potential as a tourist attraction. The potential of the mangrove forest has not been optimized by the communities around tourism area so that it has not yet optimally contributed as an economic source. The constraints in developing of the Idaman mangrove forest as a tourist attraction are the absence of a community-based tourism development and management model on the attractiveness of the Idaman mangrove forest, the low creativity and capacity of the community, as well as limited tourism support facilities. The recommended model for developing mangrove forests is educational tourism based through nursery activities and planting of mangrove forests for conservation, utilization and diversification of mangrove forest products as culinary and handicraft products.
Co-Authors Lily Dianafitry Hasan Muh. Zainuddin Badollahi Musawantoro, Muhammad Syahrial Syamsu Rijal