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All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Lily Dianafitry Hasan
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Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other

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Effect of Online Marketing (E-Commerce) Activities to the Advantages of Competing Traditional Culinary Products in South Sulawesi Syahrial; Lily Dianafitry Hasan; Muhammad Musawantoro; Faisal Akbar Zainal
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 2, No 1 February (2020)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v2i1.47

Abstract

This study aims to determine whether the method of Online marketing (Ecommerce) influences competitive advantage This type of research is quantitative descriptive with statistical data analysis, where the population and sample are all traditional culinary industries in South Sulawesi especially in Makassar, Pare-Pare, Bulukumba and Bantaeng. This research was conducted by distributing questionnaires to 80 respondents. Samples were taken by puposive sampling. Data analysis was performed using regression analysis The results of this study indicate that the influence of online methods (Ecommerce) on competitive advantage is partially significant.
Managing Glocalization: Exploring the Dynamics, Transformations, and Challenges of Food in South Sulawesi Muhammad Anas; Faisal Akbar Zaenal; Lily Dianafitry Hasan
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 2 August (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.242

Abstract

This study explores South Sulawesi's glocalisation. This study is conducted in Makassar City, Pare-Pare City, and Bulukumba Regency due to their higher urban and tourism context mobilisation, port accessibility, and port potential. This study investigates using phenomenology. Document analyses, observations, in-depth interviews, and focus group discussions (FGD) contribute to carefully selecting culinary or tourism industry experts as informants. According to the research, globalisation and localisation have affected South Sulawesi dishes' appearance, aroma, flavour, and environment (sight and touch). Since these are commercial dishes, fundamental ingredients and market values are essential. Since "traditional terminology" is devalued, contemporary cuisine is also gaining popularity. Modernisation and globalisation have altered the community's ontological security. Globalisation, technology, and transportation have altered every aspect of celebrations, including food. Due to the absence of a commercial context (anticipated monetary rewards), the festival is the only location where traditional culinary offerings are more likely to persist than elsewhere.
Co-Authors Faisal Akbar Zaenal Faisal Akbar Zainal Muhammad Anas Musawantoro, Muhammad Syahrial