Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal As-Syirkah: Islamic Economic & Financial Journal
Rihidima, Lidya Veronica Shristy
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Optimalisasi Manajemen Hubungan Pelanggan Berbasis Teknologi pada Indomaret dalam Era Digitalisasi Ritel Rosianti, Dewi Azizah; Frastystyandarum, Fhaya; Anggreani, Silvia; Priyanto, Anisa Inka Maulidini; Nugroho, Rusdi Hidayat; Rihidima, Lidya Veronica Shristy
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 1 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/5m11jn03

Abstract

The digital era has brought a major impact on the retail industry, especially in terms of customer relationship management (CRM). This study aims to analyze the implementation of technology-based CRM in Indomaret based on the Diffusion of Innovations (DOI) Theory. Using a mix of qualitative and quantitative methods that include data collection and questionnaires, this study explores how technologies such as mobile applications and digital loyalty programs can improve customer experience and increase loyalty. The results of the study indicate that the implementation of technology-based CRM in Indomaret has increased customer interaction, service personalization, accelerated complaint handling, and created more efficient multi-channel integration. Thus, improving technology-based customer relationship management is expected to strengthen Indomaret's competitiveness in facing the challenges of the digital era in the retail industry.
Co-Authors Anggreani, Silvia Frastystyandarum, Fhaya Priyanto, Anisa Inka Maulidini Rosianti, Dewi Azizah Rusdi Hidayat Nugroho