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All Journal International Journal of Education and Social Science (IJESS) Innovative: Journal Of Social Science Research As-Syirkah: Islamic Economic & Financial Journal
Rosianti, Dewi Azizah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Product Marketing by Frontliners Rosianti, Dewi Azizah; Dyah Widowati
IJESS International Journal of Education and Social Science Vol. 6 No. 1 (2025): VOL 6 NO 1 APRIL 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i2.350

Abstract

This research aims to analyze the role of frontliners in improving marketing effectiveness at PT Pegadaian, especially at Mulyosari Branch Surabaya. This research uses a descriptive qualitative approach with a field research method involving direct observation and interviews. Data were collected through direct observation and discussions with frontliners regarding the marketing of Pegadaian products. The analysis focused on the key factors that influence the success of marketing strategies, including the skills and knowledge required by frontliners. The results showed that frontliners at PT Pegadaian have a crucial role in providing services, providing product information, and engaging in marketing activities. However, frontliners' dual roles as marketing officers, collateral managers, cashiers and estimators limit their time to fully engage in marketing tasks, especially during busy times. To overcome this, PT Pegadaian implements strategies such as involving back-office staff in marketing activities and organizing regular promotional schedules such as canvassing activities in the market. These efforts aim to expand marketing reach and increase customer engagement, ultimately strengthening customer loyalty and trust in PT Pegadaian's services.
Optimalisasi Manajemen Hubungan Pelanggan Berbasis Teknologi pada Indomaret dalam Era Digitalisasi Ritel Rosianti, Dewi Azizah; Frastystyandarum, Fhaya; Anggreani, Silvia; Priyanto, Anisa Inka Maulidini; Nugroho, Rusdi Hidayat; Rihidima, Lidya Veronica Shristy
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 1 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/5m11jn03

Abstract

The digital era has brought a major impact on the retail industry, especially in terms of customer relationship management (CRM). This study aims to analyze the implementation of technology-based CRM in Indomaret based on the Diffusion of Innovations (DOI) Theory. Using a mix of qualitative and quantitative methods that include data collection and questionnaires, this study explores how technologies such as mobile applications and digital loyalty programs can improve customer experience and increase loyalty. The results of the study indicate that the implementation of technology-based CRM in Indomaret has increased customer interaction, service personalization, accelerated complaint handling, and created more efficient multi-channel integration. Thus, improving technology-based customer relationship management is expected to strengthen Indomaret's competitiveness in facing the challenges of the digital era in the retail industry.
Pengaruh Kompensasi Terhadap Kepuasan dan Kinerja Karyawan Manajemen Sumber Daya Manusia Prabowo, Budi; Samsudin, Acep; Rosianti, Dewi Azizah; Frastistyandarum, Fhaya; Anggreani, Silvia; Mashkulin, Putri Imalya Azzahra
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12442

Abstract

Pada sebuah perusahaan, karyawan merupakan aset yang paling berharga karena tanpa karyawan suatu perusahaan atau organisasi akan sulit mencapai tujuannya. Pemberian kompensasi perlu ada regulasi yang baik dari perusahaan, agar dapat diterima oleh keduanya yaitu dari karyawan maupun perusahaan. Pihak perusahaan diharapkan tahu bagaimana memastikan kepuasan karyawannya. Hasilnya, perusahaan dapat mencapai tingkat kinerja yang optimal. Kepuasan kerja merupakan salah satu kunci produktivitas karyawan. Agar dapat bertahan, suatu perusahaan atau organisasi memerlukan karyawan yang positif dan termotivasi agar timbul rasa kepuasan dan loyalitas terhadap perusahaan. Data dikumpulkan dengan dengan metode kearsipan dengan studi pustaka jurnal terkait. Penelitian ini menggunakan 5 judul jurnal terkait kompensasi terhadap kepuasan dan kinerja karyawan. Hasil dari penelitian ini membuktikan bahwa kompensasi dan motivasi menimbulkan pengaruh positif yang signifikan pada kepuasan dan kinerja karyawan.
Co-Authors Acep Samsudin Anggreani, Silvia Budi Prabowo Dyah Widowati Frastistyandarum, Fhaya Frastystyandarum, Fhaya Mashkulin, Putri Imalya Azzahra Priyanto, Anisa Inka Maulidini Rihidima, Lidya Veronica Shristy Rusdi Hidayat Nugroho