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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Wikartika,  Ira
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Pemasaran Digital: Meningkatkan Potensi Ekspor Briket Arang Tempurung Kelapa dalam Bisnis Internasional Phung, Cavin Kleinsteuber; Wikartika,  Ira
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.963

Abstract

This research is about the role of digital marketing in exporting Indonesian coconut shell charcoal briquettes to the global market. Coconut shell charcoal is a top commodity in Indonesia due to the quality of coconuts grown there. However, in order to export, businesses need to put in extra effort in global marketing and sales. This research uses a qualitative literature study method to identify the steps that businesses can take to utilize digital marketing. The results of this research reveal the ease of maximizing digital features to effectively and efficiently reach international markets.
Co-Authors Phung, Cavin Kleinsteuber