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All Journal Journal of Economics and Regional Science El-Mujtama: Jurnal Pengabdian Masyarakat
Datubara, Kesia
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Sukses: Memahami Pengaruh Marketing Mix 7P terhadap Perilaku Keputusan Pembelian Benius, Benius; Raysharie, Puput Iswandyah; Irawan, Ari; Tesalonika, Donella Cleodora; Berlian, Brigita; Indriasari, Felda; Datubara, Kesia; Farida, Farida; Jaya, Michael; Sukma, Mellyana Noorlhayatie; Oktavianus, Oktavianus
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1261

Abstract

From a conceptual standpoint, this research examines how the 7P marketing mix influences purchasing decisions. Of course, the perspective from many publications examined as well as their differences and similarities can be found in various related journals. In addition, several topics related to the impact of the 7P marketing mix on purchasing decisions will be discussed in depth and detailed in this research journal. The literature review research method is used in this research journal to gather data collected from several journals that have been combined into one journal for review and discussion in this research journal.
ANALISIS PENGARUH KETERBUKAAN PERDAGANGAN DAN INVESTASI ASING TERHADAP PDB INDONESIA Premana Jati, Arya Rozaq; Afridi, Kin Ali; Tri Hapsari, Maria Olivia Tita; Maharany, Destina; Indriasari, Felda; Datubara, Kesia; Raysharie, Puput Iswandyah
Journal of Economics and Regional Science Vol. 5 No. 2 (2025): Journal of Economics and Regional Science
Publisher : STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52421/jurnal-esensi.v5i2.520

Abstract

The purpose of this study is to determine the significance level of the impact of foreign investment and trade openness on Indonesia's GDP. This study utilizes a quantitative methodology, with the help of time series-based secondary data. information obtained from the national statistical office. The population of Indonesia is equivalent to GDP and the level of foreign investment. The period covered by the sample is January 2019-December 2023. In this study, SPSS 29 was used to process the data, and a multiple regression model was employed. The findings of the study lead to the conclusion that the data is normally organized and there are no abnormalities of the classical assumptions of heteroscedasticity, multicollinearity and autocorrelation. This study shows that foreign investment is insignificant and negatively affects GDP, while trade openness is significant and positively affects GDP
Co-Authors Afridi, Kin Ali Ari Irawan Benius, Benius Berlian, Brigita Farida Farida Indriasari, Felda Maharany, Destina Michael Jaya, Michael Oktavianus Oktavianus Premana Jati, Arya Rozaq Raysharie, Puput Iswandyah Sukma, Mellyana Noorlhayatie Tesalonika, Donella Cleodora Tri Hapsari, Maria Olivia Tita