El-Mujtama: Jurnal Pengabdian Masyarakat
Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat

Strategi Sukses: Memahami Pengaruh Marketing Mix 7P terhadap Perilaku Keputusan Pembelian

Benius, Benius (Unknown)
Raysharie, Puput Iswandyah (Unknown)
Irawan, Ari (Unknown)
Tesalonika, Donella Cleodora (Unknown)
Berlian, Brigita (Unknown)
Indriasari, Felda (Unknown)
Datubara, Kesia (Unknown)
Farida, Farida (Unknown)
Jaya, Michael (Unknown)
Sukma, Mellyana Noorlhayatie (Unknown)
Oktavianus, Oktavianus (Unknown)

Article Info

Publish Date
16 Feb 2024

Abstract

From a conceptual standpoint, this research examines how the 7P marketing mix influences purchasing decisions. Of course, the perspective from many publications examined as well as their differences and similarities can be found in various related journals. In addition, several topics related to the impact of the 7P marketing mix on purchasing decisions will be discussed in depth and detailed in this research journal. The literature review research method is used in this research journal to gather data collected from several journals that have been combined into one journal for review and discussion in this research journal.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
El-Mujtama: Jurnal Pengabdian Masyarakat
Website

Abbrev

elmujtama

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

El-Mujtama: Jurnal Pengabdian Masyarakat is a scientific journal about community service programs and activities as part of the implementation of the Tri Dharma of Higher Education. This journal is published three times a year every January, May and September, managed by Lembaga Publikasi Ilmiah ...