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All Journal Economic Reviews Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Rahmaniar, Desi
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Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) Produk Olahan di Desa Antibar dalam Perspektif Ekonomi Lokal Implementasi Model Bisnis Berkelanjutan untuk Produk Olahan Hasil Alam di Desa Antibar: Studi Kasus Dusun Permai Prasetyo, Wisnu; Marumpe, Dody Pratama; Fitonia, Blessita Putri; Syari, Nadia Ukti; Rahmaniar, Desi; Aprija, Een
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5899

Abstract

This community service activity is based on the problem of the lack of public knowledge regarding the processing and marketing of new products from abundant natural resources in their area and the lack of public knowledge for business development in the current era. Product processing and marketing is one of the activities that plays an important role in the development of the natural resource-based economic sector. With good processing and effective marketing strategies, natural products can compete in domestic and international markets, while improving the welfare of farmers and natural resource managers. This activity aims to increase public awareness that abundant natural products have high value if they are processed first into new products and provide an effective way to market their products in order to increase sales. The approach methods applied are socialization, training in making processed products from natural products, and assistance in marketing digital-based products. The results of this activity are expected to increase public awareness to process natural products into new products and can increase new product processing entrepreneurs from natural products, as well as increase public understanding in marketing more modern products to increase sales.
The Taste of Emotion: How Food Quality and Cafe Atmosphere Quality Shape Revisit Intention Through Positive Emotion Rahmaniar, Desi; Listiana, Erna; Sulistiowati, Sulistiowati; Afifah, Nur; Setiawan, Harry
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1075

Abstract

The growth of the cafe industry in Indonesia, including in the city of Pontianak, continues to increase in line with changes in people's lifestyles, with cafes serving as social and recreational spaces. Increasingly fierce competition between cafes requires businesses to enhance both food quality and cafe atmosphere quality to create customer experiences that foster revisit intentions. This study was conducted to analyze the effect of food quality and cafe atmosphere quality on revisit intention through positive emotion among customers of Chatting Cafe in Pontianak City. This study also used an explanatory quantitative approach using an S-O-R framework. Data were collected through a structured questionnaire adapted from previous studies, involving 206 respondents obtained using purposive sampling techniques. Data analysis was performed using PLS-SEM with the help of SmartPLS 4.0. The results of this study show that there is a positive and significant influence of food quality and cafe atmosphere quality on positive emotion. Additionally, positive emotion has a positive and significant effect on revisit intention. However, food quality and cafe atmosphere quality are not proven to have a significant direct effect on revisit intention. However, food quality and cafe atmosphere quality were not found to have a significant direct effect on revisit intention. Furthermore, the results confirmed that positive emotion significantly mediated the effect of food quality and cafe atmosphere quality on revisit intention.
Co-Authors Aprija, Een Dody Pratama Marumpe Erna Listiana Fitonia, Blessita Putri Harry Setiawan Muhammad Afif Sulistiowati Sulistiowati Syari, Nadia Ukti Wisnu Prasetyo