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INFLUENCE OF CELEBRITY ENDROSEMENT ON PURCHASE INTENTION MEDIATED BY BRAND AWARENESS OF SKINTIFIC ON TIKTOK Afrida dewinta; Bintoro Bagus Purmono; Nur Afifah; Barkah Barkah; Dody Pratama Marumpe
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

In the current era, many skincare products have emerged. One of the skincare products that is popular and in great demand is Skintific. The large number of skincare products appearing has created intense competition between products. In the face of increasingly fierce competition, Skintific markets its products through celebrity endorsements to promote products. Increasing consumer confidence in a product will cause the product to become better known among the public, leading to increased product sales. The research aims to determine and analyze the influence of celebrity endorsement on purchase intention with brand awareness as a mediating variable for studies on Skintific products through social media TikTok. The data collection method uses a questionnaire with a research sample of 201 respondents. The sampling technique used was purposive sampling using the statistical tools Structural Equation Modeling (SEM) and AMOS 24. This research shows that Celebrity Endorsement has a significant positive impact on Brand Awareness. Celebrity Endorsement also has a significant positive impact on Purchase Intention. Brand Awareness also has a significant impact on Purchase Intention. Brand Awareness can mediate the influence between Celebrity Endorsement and Purchase Intention

Exploring job hopping in Indonesian generation z: Grit, perceived organizational support, and job satisfaction Aulia, Nurul; Daud, Ilzar; Marumpe, Dody Pratama
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.591

The phenomenon of job hopping is a challenge for organizations today, especially within the Generation Z workforce in Indonesia. This study aims to examine the effects of grit and perceived organizational support on job-hopping intentions, with job satisfaction as a mediating variable. A quantitative method was used to collect data through questionnaires distributed to 200 Generation Z employees working in Indonesian companies for less than two years. Data analysis was conducted using structural equation modeling (SEM) with AMOS 26 software. The results indicate that grit has a significant positive relationship with job hopping intentions, while perceived organizational support shows a significant negative relationship with job hopping intentions. Additionally, job satisfaction mediates the relationship between grit, perceived organizational support, and job hopping intentions. These findings provide insights for organizations on how to increase job satisfaction and organizational support to reduce the intention of Generation Z employees in Indonesia to change jobs.

Impact of psychological contract breach and ethical leadership on turnover intention: Emotional exhaustion as mediator Ivana, Priska Riafinola; Marumpe, Dody Pratama; Daud, Ilzar; Yakin, Ikram
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.601

This study analyses the influence of psychological contract breach and ethical leadership on employee Turnover Intention, with emotional exhaustion as a mediator, in the Indonesian state-owned banking sector, including Bank Mandiri, Bank Rakyat Indonesia (BRI), Bank Negara Indonesia (BNI), and Bank Tabungan Negara (BTN). The approach used is quantitative with associative methods, and data analysis using Structural Equation Modeling (SEM) with AMOS 26 software. Data were collected through a Google Form questionnaire with a Likert scale of 1-5 from 206 employees who met specific criteria: Respondents are Indonesian citizens, Respondents work at state-owned banks (Bank Mandiri, BRI, BNI, BTN) in Indonesia, Respondents are still actively working, and Respondents have a minimum work period of one year at the bank. The results showed that psychological contract breach significantly positively affects emotional exhaustion, which impacts Turnover Intention. On the other hand, ethical leadership was shown to affect emotional exhaustion and turnover intention significantly negatively. Although psychological contract breach does not significantly affect turnover intention, emotional exhaustion is a mediator, linking psychological contract breach and ethical leadership with turnover intention. This study provides insights for Indonesia's state-owned banking sector into the factors that influence employee turnover intention, as well as helping to develop more effective employee retention strategies, thereby enhancing workforce stability and, in turn, supporting economic growth through improved performance.

The impact of communication skills and emotional intelligence on employee performance through organizational citizenship behavior as mediation Melvina, Via; Marumpe, Dody Pratama; Daud, Ilzar; Mufrihah, Mazayatul
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1329

This study aims to find out how communication skills and emotional intelligence affect the performance of Alfamart employees in West Kalimantan. This study explores the potential role of mediating Organizational Citizenship Behaviour in this relationship. This work uses the Structural Equation Model (SEM) to analyse the data using Smart PLS 4.0 software. This study integrates mediating variables and investigates the relationship between independent and dependent variables to provide empirical support for hypotheses. As part of the data collection strategy for this study, 214 Alfamart employees in the West Kalimantan region were given questionnaires. The study results show that organisational, civic behaviour, emotional intelligence, and communication skills positively and significantly influence worker performance. However, organisational citizenship behaviour only mediates communication skills; It does not link emotional intelligence to employee success.

THE ROLE OF CAREER DEVELOPMENT AND WORK-LIFE BALANCE ON JOB SATISFACTION THROUGH WORK ENGAGEMENT Istikarani, Miranda; Rosnani, Titik; Marumpe, Dody Pratama; Daud, Ilzar; Karsim, Karsim
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15538

This study examines the role of career development and work-life balance on job satisfaction among healthcare workers in Kubu Raya, West Kalimantan, with a focus on work engagement as a mediating variable. Utilizing a quantitative approach, data were collected from 210 health workers through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) and tools AMOS to processed the data. The results of this study indicate that career development and work-life balance have a positive and significant impact on job satisfaction. Additionally, this research successfully tested the role of work engagement in mediating the indirect effect of career development and work-life balance on job satisfaction. Although the work engagement variable can mediate the relationship between career development and job satisfaction, it has not been able to mediate the relationship between work-life balance and job satisfaction. Furthermore, work engagement in this study also has a positive and significant effect on job satisfaction. These results will underscore the importance of fostering career growth opportunities and promoting a balanced work-life environment to enhance employee satisfaction and performance. The insights gained from this research offer valuable guidance for healthcare organizations and policymakers aiming to improve workforce well-being and organizational productivity.

EXPLORING THE ROLE OF MENTAL HEALTH: THE RELATIONSHIP BETWEEN DESPOTIC LEADERSHIP, EMPLOYEE WELL-BEING, AND JOB SATISFACTION Ramadhani, Hanif Fariz; Daud, Ilzar; Marumpe, Dody Pratama; Hasanudin, Hasanudin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15535

This study aims to investigate the role of mental health as a mediator in the relationship between despotic leadership and employee well-being on job satisfaction. Specifically, it examines how despotic leadership and employee well-being affect the mental health and job satisfaction of officers in the Civil Service Police Unit (Satpol PP) Office of West Kalimantan Province. The study uses a quantitative approach with a sample of 207 officers who have worked for three years or more. The data was processed and analyze using AMOS 26 and structural equation model (SEM). The results of this study found that despotic leadership and employee well-being have a significant influence on job satisfaction. Additionally, this research successfully tested the role of mental health as a mediator in the relationship between despotic leadership, employee well-being, and job satisfaction, with the findings showing that mental health has a positive and significant impact. The study will contribute to the existing literature by providing a nuanced understanding of the interplay between despotic leadership, employee well-being, and mental health on job satisfaction. The research findings can have significant implications for organizational practices and policies aimed at improving employee job satisfaction and overall well-being.

EXPLORING THE ROLE OF MENTAL HEALTH: THE RELATIONSHIP BETWEEN DESPOTIC LEADERSHIP, EMPLOYEE WELL-BEING, AND JOB SATISFACTION Ramadhani, Hanif Fariz; Daud, Ilzar; Marumpe, Dody Pratama; Hasanudin, Hasanudin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15535

This study aims to investigate the role of mental health as a mediator in the relationship between despotic leadership and employee well-being on job satisfaction. Specifically, it examines how despotic leadership and employee well-being affect the mental health and job satisfaction of officers in the Civil Service Police Unit (Satpol PP) Office of West Kalimantan Province. The study uses a quantitative approach with a sample of 207 officers who have worked for three years or more. The data was processed and analyze using AMOS 26 and structural equation model (SEM). The results of this study found that despotic leadership and employee well-being have a significant influence on job satisfaction. Additionally, this research successfully tested the role of mental health as a mediator in the relationship between despotic leadership, employee well-being, and job satisfaction, with the findings showing that mental health has a positive and significant impact. The study will contribute to the existing literature by providing a nuanced understanding of the interplay between despotic leadership, employee well-being, and mental health on job satisfaction. The research findings can have significant implications for organizational practices and policies aimed at improving employee job satisfaction and overall well-being.

THE ROLE OF CAREER DEVELOPMENT AND WORK-LIFE BALANCE ON JOB SATISFACTION THROUGH WORK ENGAGEMENT Istikarani, Miranda; Rosnani, Titik; Marumpe, Dody Pratama; Daud, Ilzar; Karsim, Karsim
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15538

This study examines the role of career development and work-life balance on job satisfaction among healthcare workers in Kubu Raya, West Kalimantan, with a focus on work engagement as a mediating variable. Utilizing a quantitative approach, data were collected from 210 health workers through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) and tools AMOS to processed the data. The results of this study indicate that career development and work-life balance have a positive and significant impact on job satisfaction. Additionally, this research successfully tested the role of work engagement in mediating the indirect effect of career development and work-life balance on job satisfaction. Although the work engagement variable can mediate the relationship between career development and job satisfaction, it has not been able to mediate the relationship between work-life balance and job satisfaction. Furthermore, work engagement in this study also has a positive and significant effect on job satisfaction. These results will underscore the importance of fostering career growth opportunities and promoting a balanced work-life environment to enhance employee satisfaction and performance. The insights gained from this research offer valuable guidance for healthcare organizations and policymakers aiming to improve workforce well-being and organizational productivity.

Era Digital: Peran Mediasi Kepuasan Kerja Terhadap Kompensasi dan Kompetensi Digital Karyawan BSI Pontianak Angelina, Deva; Azazi, Anwar; Marumpe, Dody Pratama; Daud, Ilzar; Irdhayanti, Efa
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15595106

Islamic banking in Indonesia is currently facing complex challenges, given its relatively early stage of development compared to conventional banks. Amid intense competition in the national banking industry, Islamic banks must compete not only in service but also in innovation, technology, and human resource quality. This study examines the influence of compensation and digital competence on employee performance at Bank Syariah Indonesia (BSI) Pontianak Branch, with job satisfaction as a mediating variable. A quantitative, causal explanatory research design was applied. Data were collected through an online survey involving 167 BSI Pontianak employees selected via purposive sampling. Responses were measured using a 5-point Likert scale. The data analysis employed Structural Equation Modeling-Partial Least Squares (SEM-PLS) using SmartPLS 4. The findings show that compensation significantly affects employee performance, while digital competence does not. Furthermore, job satisfaction has a significant positive impact on employee performance and mediates the relationship between compensation and performance. However, job satisfaction does not mediate the relationship between digital competence and performance, as job satisfaction at Bank Syariah Indonesia tends to be more influenced by external factors. These results highlight the importance of compensation and job satisfaction in improving employee performance within the Islamic banking sector..

Impact of Work-Family Conflict and Overload on Turnover Intention: The Mediating Role of Job Stress in SOEs Mualis, Rizky Septian; Shalahuddin, Ahmad; Irdhayanti, Efa; Daud, Ilzar; Marumpe, Dody Pratama
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15595954

The workforce represents a cornerstone for any organizations growth and long-term success, particularly amid the complexities of todays professional landscape. This reality also applies to Indonesias State-Owned Enterprises (SOEs) such as PT BRI, PT Pos Indonesia, PT Telkom Indonesia, Perum Bulog, and PT Pelindo. Employees within these institutions frequently struggle to strike a balance between professional responsibilities and personal life. The present study aims to explore how work-family conflict, workload pressure, and job-related stress influence the tendency of employees to consider leaving their jobs. Adopting a quantitative methodology, the study employed SmartPLS 4 for data analysis. Questionnaires were distributed to personnel across several SOEs, including the aforementioned companies. Findings revealed that both work-family tensions and high job demands significantly escalate employees turnover intention. Moreover, job stress emerged as a crucial intermediary factor that reinforces these effects. These insights underscore the importance for SOE leaders to implement supportive HR strategies that mitigate stress and foster healthier work-life integration. Addressing these issues not only reduces employee attrition but also contributes to stronger organizational stability and performance.

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