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All Journal Tadbiruna: Jurnal Manajemen Pendidikan Islam
Nurfitriani, Rizky
Unknown Affiliation
Religion Education

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PERAN KOMITE SEKOLAH DALAM PEMASARAN PENDIDIKAN: STUDI KUALITATIF ANALIS PERSPESI GURU Kurniawan, Imam; Wahyudin, Didin; Nurfitriani, Rizky; Aliyyah, Rusi Rusmiati
TADBIRUNA: Jurnal Manajemen Pendidikan Islam Vol 5 No 1 (2025): TADBIRUNA
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/jurnalmanajemenpendidikanislam.v5i1.2024

Abstract

Performance assessment of educational human resources (HR) is a crucial component in improving the quality of learning and teacher professionalism, especially in Islamic social schools such as SMP YPPI Arrahmah. This study aims to examine the implementation of the performance assessment system at SMP YPPI Arrahmah, analyze its effectiveness, and identify the challenges faced during its implementation. This research employed a descriptive qualitative method using observation and semi-structured interviews with the principal, vice principal, and teachers. The results showed that the performance assessment system at this school is structured, participatory, and emphasizes strengthening Islamic character. Feedback is provided regularly and in a humanistic manner, encouraging increased motivation and teacher performance. However, a high administrative burden remains the main challenge that may disrupt teachers' focus on teaching activities. This study recommends system digitalization and strengthening coaching forums as strategic steps to support teachers' psychological well-being and performance effectiveness
THE ROLE OF SCHOOL COMMITTEES IN EDUCATION MARKETING: A QUALITATIVE STUDY OF TEACHER PERSPECTIVE ANALYSTS Kurniawan, Imam; Wahyudin, Didin; Nurfitriani, Rizky; Aliyyah, Rusi Rusmiati
TADBIRUNA: Jurnal Manajemen Pendidikan Islam Vol 5 No 2 (2026): TADBIRUNA
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/jurnalmanajemenpendidikanislam.v5i2.1546

Abstract

This study aims to explore the role of school committees in educational marketing based on teacher perceptions regarding four aspects of teacher understanding related to the role of education committees, the role of committees in educational marketing, opportunities and challenges of committees in educational marketing. The method used in this study is qualitative. Data collection used open interview techniques with private school teachers in Bogor Regency. Data analysis used the Miles and Huberman model with stages of data collection, data reduction, data presentation, and drawing conclusions and assisted by the NVivo application. Data validity used a credibility approach with source triangulation techniques. The results of the study showed that there were findings of four main aspects, namely teachers' understanding of the role of the committee, the role of the committee in educational marketing, opportunities, and challenges faced. These findings include various strategic functions, such as communication, quality improvement, school promotion, community networks and obstacles in collaboration and HR competency. This study recommends improving the committee recruitment system, improving the competence of the education committee, and active collaboration between schools/institutions and the education committee
Co-Authors Didin Wahyudin, Didin Imam Kurniawan, Imam Rusi Rusmiati Aliyyah