Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi
Arfian Surya Suciramdhan
Unknown Affiliation
Computer Science & IT Electrical & Electronics Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Komunikasi Ferry Irwandi dalam Membangun Personal Branding di YouTube Muhammad Adnan Faidh; Arfian Surya Suciramdhan; Muhamad Fauzan Kurniawan; Aldo Savero Zahran; Rian Firmansyah
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1298

Abstract

This study aims to analyze Ferry Irwandi’s communication strategies in building personal branding on the YouTube platform. Ferry Irwandi was selected as a case study due to his success in constructing an authentic self-image through consistent spiritual and reflective narratives, as well as his strong engagement with a young adult audience. This research employs a qualitative approach using a case study method, involving video content observation, social media documentation, and in-depth interviews with both the subject and his audience. The findings reveal that Ferry Irwandi’s communication strategy is built upon four main pillars: narrative storytelling, message consistency, visual branding, and active audience engagement. These results highlight the significance of authentic narratives, consistent digital identity, and emotional interaction in developing a sustainable personal brand on social media.
Co-Authors Aldo Savero Zahran Muhamad Fauzan Kurniawan Muhammad Adnan Faidh Rian Firmansyah