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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Aldo Savero Zahran
Unknown Affiliation
Humanities Computer Science & IT Education Electrical & Electronics Engineering Social Sciences

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Analisis Gaya Bahasa Dalam Lirik Lagu “Alexandra” Karya Hindia Ridho Rahmatulloh; Arfian Suryasuciramadhan; Muhamad Sobahri; Muhamad Fauzan Kurniawan; Aldo Savero Zahran
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1034

Abstract

Literature is a type of artwork that blends the beauty of language with the intent to convey an idea or message. Literature is very important for human life because it can influence human thinking and perspective. Song lyrics are one type of literary work that can move feelings in a beautiful and interesting way. One of the poets / songwriters of the country is the Indies. He is a solo singer with the real name "Baskara Putra". Her song titled "Alexandra" is one of the songs that made her famous in the country. The words used in the lyrics contain many styles of language or figurative words. Therefore, the author intends to analyze the style of language used in the lyrics of Alexandra's song to add insight to the audience
Strategi Komunikasi Antar Penjual dan Pembeli di Media Sosial dalam Strategi Pemasaran Agil Hari; Aldo Savero Zahran; Firdi Ahmad Fariji; Muhamad Fauzan Kurniawan; April laksana
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 1 No. 6 (2024): Desember: KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v1i6.479

Abstract

This research discusses the communication strategy between sellers and buyers on social media as part of an effective marketing strategy. Social media has become a key platform in modern marketing due to its ability to create direct interaction and build relationships between sellers and buyers. The communication strategies applied include the use of relevant content, personal approach, quick response, and utilization of interactive features of social media. The results show that effective communication can increase customer engagement, build trust, expand market reach, and drive increased sales. However, there are challenges in maintaining communication consistency and facing increasing competition in the digital world. Therefore, an innovative and customer-focused approach is required to achieve success in marketing through social media. Communication strategies between sellers and buyers on social media play an important role in supporting the success of marketing strategies in the digital age. Social media has evolved into a major platform for direct interaction between sellers and buyers, offering ease of access, wide reach, and cost-effectiveness compared to traditional marketing methods. This research explores the various communication strategies used by sellers to build relationships with buyers, including the use of relevant and engaging content, a data-driven personalized approach, and prompt responses to customer needs and questions. This research concludes that an effective communication strategy on social media serves not only as a promotional tool, but also as a means to build long-term relationships between sellers and buyers. With the right approach, social media can be a powerful platform to support marketing success, increase customer satisfaction, and achieve overall business goals.
Strategi Komunikasi Ferry Irwandi dalam Membangun Personal Branding di YouTube Muhammad Adnan Faidh; Arfian Surya Suciramdhan; Muhamad Fauzan Kurniawan; Aldo Savero Zahran; Rian Firmansyah
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1298

Abstract

This study aims to analyze Ferry Irwandi’s communication strategies in building personal branding on the YouTube platform. Ferry Irwandi was selected as a case study due to his success in constructing an authentic self-image through consistent spiritual and reflective narratives, as well as his strong engagement with a young adult audience. This research employs a qualitative approach using a case study method, involving video content observation, social media documentation, and in-depth interviews with both the subject and his audience. The findings reveal that Ferry Irwandi’s communication strategy is built upon four main pillars: narrative storytelling, message consistency, visual branding, and active audience engagement. These results highlight the significance of authentic narratives, consistent digital identity, and emotional interaction in developing a sustainable personal brand on social media.
Co-Authors Agil Hari April Laksana Arfian Surya Suciramdhan Arfian Suryasuciramadhan Firdi Ahmad Fariji Muhamad Fauzan Kurniawan Muhamad Sobahri Muhammad Adnan Faidh Rian Firmansyah Ridho Rahmatulloh