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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika
Al Fiatul Ula
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Computer Science & IT Education Electrical & Electronics Engineering Mathematics Other

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Optimalisasi Media Sosial melalui Model AIDA sebagai Sarana Promosi Produk Lokal: Studi Pemberdayaan Tenaga Kerja di Desa Kenep Ahmad Zaki; Al Fiatul Ula; Erinsa Maharani; Agnes Monalisa; Feri Setyowibowo
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1365

Abstract

This research examines the optimization of social media as a promotional tool for local products through the AIDA (Attention, Interest, Desire, Action) model in the context of workforce empowerment in Kenep Village, Sukoharjo Regency. This research method is descriptive qualitative with a phenomenological approach, this study focuses on understanding the subjective experiences of batik MSME owners in utilizing digital platforms. The results show that although MSME players have succeeded in creating awareness and interest through visual content, but they still face problems in converting this interest into desire and action. Digital marketing training and mentoring are proven to improve technical capacity and digital literacy, but the effectiveness of digital promotion still needs to be improved to optimally drive sales and empower local labor.
Meningkatkan Minat Belajar Siswa Melalui Penerapan Game Based Learning dalam Kurikulum Merdeka di SMA Batik 2 Surakarta Al Fiatul Ula; Gianni Nur Fadilah; Aisyah Nurrusyifa
Katalis Pendidikan : Jurnal Ilmu Pendidikan dan Matematika Vol. 2 No. 4 (2025): Desember : Katalis Pendidikan : Jurnal Ilmu Pendidikan dan Matematika
Publisher : Lembag

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/katalis.v2i4.2657

Abstract

This study aims to analyze the use and implementation of the Game Based Learning (GBL) model in enhancing students’ interest in learning Economics within the Merdeka Curriculum. The research employed a descriptive approach through interviews and classroom observations involving both students and teachers. The findings indicate that GBL is applied as an interactive learning strategy that helps simplify the understanding of economic concepts, increases student engagement, and builds a more enjoyable and stimulating learning atmosphere. The use of game elements in the learning process encourages active participation and supports students in developing better focus during lessons. In addition, the implementation of GBL is considered effective and relevant to the demands of 21st-century learning, where creativity, critical thinking, and collaboration play essential roles. Based on the results, this study recommends strengthening school facilities and providing teacher training to further maximize the effectiveness of GBL in the learning process.
Co-Authors Agnes Monalisa Ahmad Zaki Aisyah Nurrusyifa Erinsa Maharani Feri Setyowibowo Gianni Nur Fadilah